Author: Mark Stiving

Impact Pricing - Show Me The Value!

Show Me The Value!

I rarely remember movies, but there are a few classic scenes that stick in my head. One of those is the scene in the 1996

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Impact Pricing - A Value Perception Gap

A Value Perception Gap

Last weekend, I saw Brent Adamson, co-creator of The Challenger Sale, deliver a keynote.  He did something that resonated with me and will hopefully do

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