#621: Blogcast: High Prices and Lost Deals
September 13, 2024
This is an Impact Pricing Blog published on July 11, 2024, turned into an audio podcast so you can listen on the go. Read Full
Author: Mark Stiving
Mastering the Good-Better-Best Strategy: A Guide to Increasing Win Rates and Revenue
September 12, 2024
Everyone has heard about the Good-Better-Best product strategy. But not every company uses it. To be fair, it isn’t the right strategy for every company,
#620: Get Your Business Exit Ready While Maximizing Its Value with Christine Nicholson
September 9, 2024
Christine Nicholson has a 25-year experience of running companies in multiple sectors. She started, built, and exited multiple successful businesses. She took a business from
Uncover Hidden Profits with Our Opportunity Signals Worksheet
September 5, 2024
Do you have an opportunity to increase your profitability? The answer is undoubtedly yes, but that’s neither satisfying nor informative. You need to know where
#619: Listening to Your Market: The Key to Effective Pricing with Patrick Taylor
September 2, 2024
Patrick Taylor is a global business improvement expert with over 30 years of delivered value leveraging experience across all domains of pricing and margin improvement
Better Stories, Better Pricing
August 29, 2024
Great pricing happens when we understand what a customer is willing to pay. But how much is any one customer willing to pay? You could
#618: Mastering the Nine Boxes: A Strategic Approach to Pricing with David Brown
August 26, 2024
David Brown is the author of “Banned Business Books, Volume 1, Pricing,” a fictional account that narrates how a marketer and a pricing guru stand
#617: Blogcast: Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
August 23, 2024
This is an Impact Pricing Blog published on July 4, 2024, turned into an audio podcast so you can listen on the go. Read Full
Evils of Behavioral Economics
August 22, 2024
Behavioral Economics, like any power, can be used for good or evil. I recently interviewed Kristen Berman on the Impact Pricing podcast, who provided excellent
#616: How Behavioral Economics Influence Consumer Decisions Effectively with Kristen Berman
August 19, 2024
Kristen Berman co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral
