#793: Buyer Insight: If Buyers Can’t Explain It, You’ve Not Sold It
May 12, 2026
This is an Impact Pricing Blog published on March 2, 2026, turned into an audio podcast so you can listen on the go. Read Full
Author: Mark Stiving
#792: The Four Conversations That Change How Buyers Decide with Blair Enns
May 11, 2026
Blair Enns is the founder of Win Without Pitching, author of The Four Conversations, and co-host of the 2Bobs podcast. He helps experts, agencies, and
What Is a Pig Worth?
May 11, 2026
I recently listened to a Radiolab episode called “What Is a Pig Worth?” It’s a fascinating look at an animal-rights case that forced a jury
#791: Buyer Insight: Why AI Is Making SaaS Metrics Grow Up
May 8, 2026
This is an Impact Pricing Blog published on February 23, 2026, turned into an audio podcast so you can listen on the go. Read Full
The Information Trap Is Killing Your Deals
May 4, 2026
When a deal goes quiet and nobody knows why, the first place everyone looks is sales. Did they follow up fast enough? Did they handle
#790: Why the Same Product Shouldn’t Have One Price (And What to Do Instead) with Bobby Moesta
May 3, 2026
Bobby Moesta is the President & CEO of The Re-Wired Group, where he helps companies understand why customers buy.He is the co-creator of Jobs to
#789: Buyer Insight: Credits Are Both Billing and Currency and That’s the Problem
May 1, 2026
This is an Impact Pricing Blog published on February 16, 2026, turned into an audio podcast so you can listen on the go. Read Full
Being Chosen Isn’t Winning
April 27, 2026
Something strange happens in buying decisions that almost nobody talks about. A buyer does everything right. They identify a real problem. They evaluate their options
#788: How to Change Prices and Predict Them Without Guessing with Felix Hoffmann
April 27, 2026
Felix Hoffmann is the CEO of 7Learnings, where he helps companies move from intuition-based pricing to predictive, data-driven pricing systems. He previously led pricing optimization
#787: Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI
April 24, 2026
This is an Impact Pricing Blog published on February 9, 2026, turned into an audio podcast so you can listen on the go. Read Full
