#839: Buyer Insight: Buyer-First: The Antidote to Product Myopia
October 23, 2026
This is an Impact Pricing Blog published on August 10, 2026, turned into an audio podcast so you can listen on the go. Read Full
Author: Mark Stiving
#838: Seats, Credits, or AI Agents? The New Rules of SaaS Pricing with Rob Litterst
October 19, 2026
What happens when AI changes what software can do faster than companies can figure out how to charge for it? Rob Litterst is co-founder of
Your Best Customers Are Costing You Money
October 19, 2026
In hardware, your biggest customer is your best customer. A fleet manager who buys 200 trucks generates 200 times the margin of someone who buys
#837: Buyer Insight: How Big an AI Bite Are You Asking Buyers to Take?
October 16, 2026
This is an Impact Pricing Blog published on August 3, 2026, turned into an audio podcast so you can listen on the go. Read Full
#836: Why Pricing Transformation Fails Without Leadership with Anna Fastishevskaya
October 12, 2026
What if the biggest obstacle to pricing transformation isn’t the pricing strategy itself, but getting people to change? Anna Fastishevskaya leads commercial finance and pricing
How Three Perspectives Became One Book
October 12, 2026
A few years ago, companies started applying AI to their products and immediately running into pricing problems they couldn’t explain. Per-seat pricing stopped making sense.
#835: Buyer Insight: Product Myopia: The Antidote
October 9, 2026
This is an Impact Pricing Blog published on July 27, 2026, turned into an audio podcast so you can listen on the go. Read Full
#834: Is Your Business Healthy? Your Pricing May Have the Answer with John Gilbo
October 5, 2026
What if your pricing has been quietly leaking margin—and you simply haven’t looked closely enough to find it? John Gilbo is Sales Director for North
Is It Time to Stop Chasing Outcome-Based Pricing
October 5, 2026
Grammarly doesn’t know if it works. It knows its features work (and so do I; that’s why I use it), and both of us believe
#833: Buyer Insight: Product Myopia: The Symptoms You’ve Been Misdiagnosing
October 2, 2026
This is an Impact Pricing Blog published on July 20, 2026, turned into an audio podcast so you can listen on the go. Read Full
