Neil Fitzgerald is an experienced, driven, and accomplished pricing and revenue professional, with a wealth of experience while working for leading, high-profile companies. Proven in
This is an Impact Pricing Blog published on October 12, 2023, turned into an audio podcast so you can listen on the go. Read Full
The first indication that you need a new pricing metric is you have customers who get massive amounts of value but don’t pay you very
This one is the Queen of Diamonds from the Impact Pricing card deck. We often talk about how we want products that are different from
Mark Chussil is the founder of Advanced Competitive Strategies, Inc. He is an expert in qualitative and quantitative business war games, custom strategy simulators, executive
This is an Impact Pricing Blog published on October 5, 2023, turned into an audio podcast so you can listen on the go. Read Full
A company or product without Product-Market Fit (PMF) is doomed to fail. We probably all agree with that. Products without a market willing to pay
This one is the Queen of Hearts from the Impact Pricing card deck. Value-based pricing has many different meanings. Different people use it differently. Oftentimes,
John Mansour founded Product Management University to unlock one’s full growth potential by making quantifiable customer outcomes the starting point for everything. In this episode,
This one is the Queen of Spades from the Impact Pricing card deck. We really should be competing on value, not on price. We often
