Meeting Planner Resources - Impact Pricing

For Event Organizers and Meeting Planners

Mark wants to be the easiest to work with speaker you’ve had the chance to work with. He also promises to be one of the highest value speakers you hire bringing unmatched value and practical takeaways for your audience in every presentation he delivers. Mark is accessible, friendly and a down to earth kind of speaker who lets your audience feel at ease and feel like they’re a part of the conversation.

In a first effort to make hiring Mark easy and as seamless as possible, we’ve provided all of the necessary collateral you’ll need to effectively represent Mark in your event promotion efforts. If there’s anything you need that is not included here, please don’t hesitate to reach out to me or my team.

See Mark in Action

We thought it might be helpful to see Mark deliver a recent presentation to a live audience so you can see for yourself why he’s the popular choice.

Mark is a pricing pro! We engaged his services as we were bringing to market a completely new offering and his focus on value based pricing and his excellent questions helped tease out of our team, the value formula we needed to go to market successfully. I highly recommend Mark's services!

Mark is a skilled educator with the ability to break concepts down in to manageable and actionable pieces. His advice is practical and achievable, even for a novice - his Impact Pricing courses have certainly helped to build my confidence. On top of that, Mark is approachable and just an all around nice guy who genuinely wants to see people succeed and he holds office hours weekly to help people to implement what he teaches. I can't say enough about the value for money that being a Champion of Value Insider offers. Finally, the Impact Pricing podcasts are GOLD! Such great content and perspectives from pricing professionals.

Working with Mark caused one “aha!” moment after another. Mark helped our Product Management team better understand how to uncover what different customers valued and how that directly related to their willingness to pay. The result? We realized that our prices were leaving too much money on the table. But wait, there’s more! Now that Mark taught us how to uncover what our customers valued, we were better able to align our marketing strategy to maximize our revenue. If your company has generated too much revenue this year, leave Mark alone. But if you’re open to adding topline revenue without launching a new product, I recommend getting in touch with Mark.

Mark makes pricing comprehensible and consumable to product managers. He balances the practical and theoretical to put this important, and sometimes daunting, topic within reach for those of us who aren't pricing experts.

Our product team has hired Mark on several occasions to not only guide our products’ pricing plans, but evaluate our GTM strategies as a whole. Within our organization, Mark has reinforced the notion of value-based pricing and has facilitated numerous meetings between our senior executives and product teams to ensure the right questions were being asked, at the right time. As our products continue to grow, we will continue to work with Mark for his valuable insight and pricing experience, especially in the SaaS market.