Impact Pricing Podcast
#817: Buyer Insight: You Didn’t Lose the Deal. You Lost the Commitment.
This is an Impact Pricing Blog published on May 25, 2026, turned into an audio podcast so you can listen on the go. Read Full
#816: Why Buyers Trust Salespeople Who Don’t Need the Sale with Michael Barbarita
Michael Barbarita is the founder of Next Step CFO, strategic CFO, and author of Powerful Business Strategy. After more than four decades of helping businesses
#815: Buyer Insight: How Buyers Actually Buy (And Why AIDA Isn’t The Answer)
This is an Impact Pricing Blog published on May 18, 2026, turned into an audio podcast so you can listen on the go. Read Full
#814: The Price of Influence: Why People Don’t Buy Your Ideas with Claire Wang
Claire Wang is a pricing strategist, speaker, and author of The Price of Influence. With a background spanning insurance, consulting, and commercial strategy, she helps
#813: Buyer Insight: What Is a Pig Worth?
This is an Impact Pricing Blog published on May 11, 2026, turned into an audio podcast so you can listen on the go. Read Full
#812: The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon
Adrienne Gordon is the CEO of PriceSpace and founder of Pricing Empowered. With more than 25 years of pricing experience, she helps organizations combine pricing
