FROM AMERICA'S BEST PRICING EDUCATOR
Your team needs to know more about value-based pricing. By “team” we mean pricing people, of course, but we also mean product management, marketing, and salespeople. All of these people influence the price you will achieve because they create, communicate, and capture VALUE. Yes, value-based pricing captures what value is there, but when your company gets involved, you create more value to capture.
Mark Stiving has been teaching pricing since 1996. He has created and delivered courses on many pricing topics including value-based pricing, subscription pricing, and selling value. Together, you and Mark can pick and choose topics and pieces to assemble a course that is ideal for your team.
A standard class costs $15,000 per day for up to 30 people in the room. Contact us to learn more about how our educational programs can help your company win more business at higher prices.