For Private Equity Firms
Boost your portfolio companies’ profits
and valuations through Pricing Strategy
Pricing is the most powerful lever your portfolio companies have to accelerate their growth. Yet, most SMB’s don’t have internal pricing expertise. Their pricing strategies are decided by the executive team. Pricing is that important.
Knowing how customers perceive value is the foundation of value-based pricing. Mastering that fundamental concept enables companies to drastically improve many strategic decisions:
- Raise prices effectively
- Choose optimal pricing models
- Segment markets based on Value
- Focus on the most profitable market segment(s)
- Create powerful product portfolios
- Craft marketing messages that resonate
- Teach salespeople to close more deals at higher prices
And you don’t have to wait to implement large strategic decisions. There are many quick wins your companies may not have considered.
Investors who engage Impact Pricing always start by hiring Mark for an hour consultation with one of their portfolio companies. They are amazed to see how quickly Mark understands the situation and makes clear and practical suggestions that provide confidence to their executive. Following that experience, they typically look for ways to leverage Mark’s time and expertise into more of their companies.
Impact Pricing offers several ways to help your individual portfolio companies master pricing and value. These include online and live courses, advisory services, and bootcamps. You can recommend these programs to your companies. However, some VC and PE firms make the investment into group programs to help multiple companies simultaneously. We can provide a 1-hour keynote, a multi-hour training, or a multi-day bootcamp, all customized for your needs.
The Value-Based Pricing Bootcamp is a powerful program crafted to transition 3 or 4 companies at a time from learning new concepts to creating and implementing new pricing strategies specific to each company. It’s a surefire way to help companies accelerate profits quickly.
Think about the valuation of a company when its revenue grows 5-10% – without increasing costs. When a $10M company increases revenue and profit by $1M, its valuation shoots up. A fabulous ROI for any investment firm.
Learn how your firm can help your portfolio companies drastically improve their pricing and profit. Click here to book a 30-minute chat with Mark. We’d love to help.