For Private Equity & Venture Capital Firms

Quickly boost your portfolio companies’ profits
and valuations through Pricing Strategy

Pricing is the most powerful lever your portfolio companies have to accelerate their growth.  Yet, most SMB’s don’t have internal pricing expertise.  Their pricing strategies and many tactics are decided by the executive team.  Pricing is that important.  

Actually, pricing is more important than that.  The foundation of value-based pricing is knowing how customers perceive value.  Mastering that fundamental concept enables companies to drastically improve many strategic decisions. 

  • Raise prices effectively
  • Choose pricing models
  • Segment markets based on Value
  • Focus on the most profitable market segment(s)
  • Create powerful product portfolios
  • Craft marketing messages that resonate
  • Teach salespeople to close more deals at higher prices. 

And you don’t have to wait to implement large strategic decisions.  There are many quick wins your companies may not have considered. 

Impact Pricing offers several ways to help your portfolio companies master pricing and value.  These include online and live courses, advisory services, and bootcamps.  Ask your portfolio companies to reach out to us to learn more.  

However, some venture capital and private equity firms invest in group programs to help multiple companies at once.  We can provide a 1-hour keynote, a multi-hour training, or a multi-day bootcamp, all customizable for your needs.  

The Value-Based Pricing Bootcamp is a powerful program designed for 3 or 4 companies at a time to go from learning new concepts to creating and implementing one or two new pricing strategies specific to each company.  It’s a surefire way to help companies accelerate profits quickly.  

Think about the valuation of a company when their revenue grows 5-10% – without costs increasing.  When a $10M revenue company increases revenue and profit by $1M, their valuation increases by multiples of that.   And yet, this Value-Based Pricing Bootcamp is a small percentage of that increase.  A fabulous ROI for any investment firm.  

If you’d like to learn how your firm can help your portfolio companies drastically improve their pricing … and their business, reach out to us.  We’d love to help.