#801: Buyer Insight: Why More Features Make It Harder to Buy
June 12, 2026
This is an Impact Pricing Blog published on March 30, 2026, turned into an audio podcast so you can listen on the go. Read Full
Author: Mark Stiving
#800: The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley
June 8, 2026
Jenny Millar is the CEO and Founder of Untapped Pricing, and Ann Padley is a Senior Strategy Consultant at Untapped Pricing. Together, they are the
Stop Measuring WTP. Start Shaping It.
June 8, 2026
Most pricing experts want to know what buyers are willing to pay. So they measure it. Van Westendorp asks buyers directly about price thresholds. Gabor-Granger
#799: Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?
June 5, 2026
This is an Impact Pricing Blog published on March 23, 2026, turned into an audio podcast so you can listen on the go. Read Full
#798: Why Buyers Don’t Buy When They’re Convinced — They Buy When They Can Predict with Todd Caponi
June 1, 2026
Todd Caponi is the author of The Transparency Sale, The Transparency Sales Leader, and The Four Levers of Negotiating. He advises revenue teams on decision
The Business Case Nobody Built
June 1, 2026
You beat out all the competitors. The buying committee agrees your solution is the best one. The deal feels done. Then the weeks start passing
#797: Buyer Insight: Buyers Are Rational, It’s the Sellers That Aren’t
May 29, 2026
This is an Impact Pricing Blog published on March 16, 2026, turned into an audio podcast so you can listen on the go. Read Full
#796: AI Agents, Zero Humans, and the End of SaaS Per-Seat Pricing with Ajit Ghuman
May 25, 2026
Ajit Ghuman is the co-founder of Monetizely, former VP of Product at Segment, and author of Price to Scale. In this episode, Ajit breaks down
You Didn’t Lose the Deal. You Lost the Commitment.
May 25, 2026
Last week I introduced the Notice, Decide, Commit framework. The gap between Decide and Commit is where deals die. This week I want to talk
#795: Buyer Insight: Credits Trade Clarity for Flexibility
May 22, 2026
This is an Impact Pricing Blog published on March 9, 2026, turned into an audio podcast so you can listen on the go. Read Full
