#753: Blogcast: How to Define Powerful Market Segments
December 26, 2025
This is an Impact Pricing Blog published on October 20, 2025, turned into an audio podcast so you can listen on the go. Read Full
Author: Mark Stiving
#752: The Subscription Pricing Lever Most Companies Miss (And How It Changes LTV Overnight) with Dan Layfield
December 22, 2025
Dan Layfield, founder of the Subscription Index, joins Mark Stiving to unpack the less-visible pricing and monetization levers that drive real growth in subscription businesses.
Pricing AI: When Algorithms Replace Buyers
December 22, 2025
AI buyers change pricing more than any shift we have seen in decades. Not because they drive harder bargains. Not because they automate procurement. The
#751: Blogcast: Shareholder Value Is an Outcome, Not a Strategy
December 19, 2025
This is an Impact Pricing Blog published on October 13, 2025, turned into an audio podcast so you can listen on the go. Read Full
#750: Why Pricing a Platform Is Harder Than Pricing a Product — Lessons from Google Cloud with Deovrat Kajwadkar
December 15, 2025
Deovrat Kajwadkar is the Director of Strategic Deal Pricing and Monetization at Google Cloud, where he sits at the center of some of the most
Pricing AI: Three Levels of Value Visibility
December 15, 2025
AI vendors love to talk about data, but most of that talk misses the point. When AI takes over tasks that humans used to perform,
#749: Blogcast: Pricing AI: The COMPASS Spectrum of Pricing Metrics
December 12, 2025
This is an Impact Pricing Blog published on October 6, 2025, turned into an audio podcast so you can listen on the go. Read Full
AI Can’t Own Pricing
December 8, 2025
There is a fantasy running around the business world that AI is finally going to take pricing off everyone’s plate. Plug in the model, feed
#748: How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor
December 8, 2025
Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies
#747: Blogcast: Nobody Wants to Buy AI
December 5, 2025
This is an Impact Pricing Blog published on September 29, 2025, turned into an audio podcast so you can listen on the go. Read Full
