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#785: Buyer Insight: The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard

This is an Impact Pricing Blog published on February 2, 2026, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-three-value-disciplines-why-price-takes-the-blame-when-buying-gets-hard/

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Tags: Accelerate Your Subscription Business, ask a pricing expert, pricing metrics, pricing strategy
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Mark Stiving

Mark is a pricing expert who helps companies understand value, how to create it, communicate it and capture it. He has a PhD from U.C. Berkeley and an MBA from Santa Clara University, plus 25+ years pricing experience. As an educator, speaker and coach, Mark applies innovative, value-based pricing strategies to guide growth and increase profits for large and small companies.
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