
#840: When Free Beats Your Price, Learn From Ebay with Yvonne Pop
What happens when competitors offer for free what you charge for? Yvonne Pop, Director of Global Markets Pricing and Monetization at eBay, shares how eBay

What happens when competitors offer for free what you charge for? Yvonne Pop, Director of Global Markets Pricing and Monetization at eBay, shares how eBay

This is an Impact Pricing Blog published on August 10, 2026, turned into an audio podcast so you can listen on the go. Read Full

What happens when AI changes what software can do faster than companies can figure out how to charge for it? Rob Litterst is co-founder of

This is an Impact Pricing Blog published on August 3, 2026, turned into an audio podcast so you can listen on the go. Read Full

What if the biggest obstacle to pricing transformation isn’t the pricing strategy itself, but getting people to change? Anna Fastishevskaya leads commercial finance and pricing

This is an Impact Pricing Blog published on July 27, 2026, turned into an audio podcast so you can listen on the go. Read Full

What if your pricing has been quietly leaking margin—and you simply haven’t looked closely enough to find it? John Gilbo is Sales Director for North

This is an Impact Pricing Blog published on July 20, 2026, turned into an audio podcast so you can listen on the go. Read Full

What happens when your costs keep rising, your contracts lock you in, and your customers still expect stability? Jacob Moller Korsgaard, Director of Pricing at

This is an Impact Pricing Blog published on July 13, 2026, turned into an audio podcast so you can listen on the go. Read Full