Impact Pricing Blog
Written by a Human!
How Big an AI Bite Are You Asking Buyers to Take?
Pricing AI is hard. Selling AI is hard. Marketing AI is hard. Most companies blame the technology. The real issue is how much change they
Product Myopia: The Antidote
This is the fourth and final post in a series on Product Myopia. If you missed the first three, I introduced the disease, showed you
Product Myopia: The Symptoms You’ve Been Misdiagnosing
Over the last two weeks I introduced Product Myopia, the belief that value lives in the product rather than the future it creates, and showed
Product Myopia: Where It Hides in Your Company
Last week I introduced Product Myopia, the belief that value lives in the product rather than the future it creates. I ended with an assignment:
Product Myopia: The Disease You Don’t Know You Have
Your deals are stalling. Your roadmap keeps growing, but your differentiation keeps shrinking. Your marketing reaches the right people but not enough converts to pipeline.
The Value Was Always There
Buyers don’t pay for the value you create. They pay for the value they can see. I’m writing a book called Buyer Disconnect, about the
