Impact Pricing Blog
Written by a Human!
For B2B, Value Is Incremental Profit
Value is ambiguous. It can mean different things to different people in various situations. However, one situation has an almost universal meaning: B2B sales. When
Pricing New Products: Myth #1
When launching a new product, I often hear people say something like, “It’s easier to lower prices than raise them.” They use this to justify
How You Reduced Prices Without You or Customers Realizing It
Everyone likes a price decrease. The prices I pay as a consumer and business owner are always going up. In those very rare instances when
Mastering the Good-Better-Best Strategy: A Guide to Increasing Win Rates and Revenue
Everyone has heard about the Good-Better-Best product strategy. But not every company uses it. To be fair, it isn’t the right strategy for every company,
Uncover Hidden Profits with Our Opportunity Signals Worksheet
Do you have an opportunity to increase your profitability? The answer is undoubtedly yes, but that’s neither satisfying nor informative. You need to know where
Better Stories, Better Pricing
Great pricing happens when we understand what a customer is willing to pay. But how much is any one customer willing to pay? You could
