Impact Pricing Blog
Written by a Human!
Stop Pre-Discounting
Everybody wants a discount. I certainly do. But most of the time I don’t get one. Can you say the same about your customers? Let’s
The 5 Ws of Pricing
In elementary school, I learned the five Ws (and an H): who, what, when, where, why, and how. In a recent conversation with a colleague,
High Prices and Lost Deals
It pains me to say this, but it’s true: high prices lose sales. As a pricing aficionado, I’m always pushing for higher prices, so it’s
Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
My friend Kathleen Greenler Sexton’s publication Subscription Insider pointed out that Google is tamping down on people using VPNs to get around their regional pricing
How to Charge Different Customers Based on Value Received
Think of two of your customers, very different customers. One of them receives more value than the other. Did you charge that one a higher
Revamp Your Pricing Strategy: Pros & Cons of 4 Popular Models
Most companies set their pricing strategy early on and rarely revisit it, potentially missing opportunities for greater profitability and market alignment. Choosing the right pricing