Impact Pricing Blog
Written by a Human!
Using Value to Break Down Silos
For several years I’ve conducted “Pricing” bootcamps for companies and PE firms. Although they usually hire me to effect pricing strategy, what we really do
To Fee or Not To Fee? That is the Question
A client recently asked me about adding a credit card fee to their customers’ payments. Since most of their customers pay less than $10/transaction, the
Your Inward Focus Causes Horrible Decisions
As a leader of your organization, what do you focus on? I bet if you’re being honest, it’s generally internal. You focus on your employees.
Fear Stymies Your Growth
You hold the most powerful, the most profitable business lever in your hand, and you’re afraid to use it. Raising Prices. Sure, you may have
Stopping One of Your Biggest Revenue Leaks: Discounts
There is one pernicious habit that steals revenue and, most importantly, profits from many of today’s leading companies. That is uncontrolled discounting. Part of this
Proven Value
One big aha! moment I had when studying subscriptions was the difference between perceived and real value. To win new customers, you have to communicate