Impact Pricing Blog
Written by a Human!
Stop Thinking of Rebates as Discounts — Here’s What They Really Do
I recently interviewed Mark Gilham for the Impact Pricing podcast and had a huge aha! moment. Mark’s an expert on rebates. I hadn’t spent much
Overcoming FUD: How to Reduce Fear, Uncertainty, and Doubt in Pricing
The phrase Fear, Uncertainty, and Doubt (FUD) may have been invented to describe pricing. You know that your product or service delivers a lot more
Sam Altman Was Right!
I’ve read several articles and posts from pricing professionals arguing that Sam Altman was wrong to set ChatGPT Pro’s price at $200/month. These pricing folks
The Last Mile of Pricing
I had a fascinating conversation with a potential customer this week. He essentially said, “We care about pricing. We have taken a lot of pricing
Understanding Context: 4 Key Factors That Influence Customer Willingness to Pay
As we focus more on Context Driven Pricing, it’s important to understand what is context. Context refers to the circumstances, background, or environment in which
Dynamic vs. Stable Context: A Framework for Smarter Pricing
The first tenet of Context Driven Pricing is that Willingness to Pay (WTP) is contextual. On a hot day, a Coke is worth more than