Buying isn’t logical; it’s predictive. In this episode, we explore why buyers hesitate, stall, and say “let me think about it” — even when the
Before we talk about confidence.Before we talk about willingness to pay.Before we talk about buyer disconnect. We need to question something far more fundamental: What
Companies think they have a pricing problem. Usually it’s a value literacy problem. Value literacy is your ability to help a buyer articulate their own
This is an Impact Pricing Blog published on December 22, 2025, turned into an audio podcast so you can listen on the go. Read Full
Whether you’ve been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you’re one of
You can listen to the full audio version of this blog we call — Buyer Insight. ARR had a good run. But it’s over. Annual Recurring
This is an Impact Pricing Blog published on December 15, 2025, turned into an audio podcast so you can listen on the go. Read Full
Steven Forth is a pricing strategist and AI innovator with decades of experience building value-based pricing models. As the founder of Value IQ, he blends
You can listen to the full audio version of this blog we call — Buyer Insight. I keep disagreeing with my friend Steven Forth about credits.
This is an Impact Pricing Blog published on December 8, 2025, turned into an audio podcast so you can listen on the go. Read Full
