How Buyers Actually Buy (And Why AIDA Isn’t The Answer)
May 18, 2026
For more than a century, marketers have lived by AIDA: Attention, Interest, Desire, Action. It’s a brilliant framework — for sellers. The whole thing is
Author: Mark Stiving
#794: Your Customers Don’t Care About AI (And That’s Your Pricing Problem) with Dan Balcauski
May 18, 2026
Dan Balcauski is the founder of Product Tranquility, where he helps B2B SaaS companies improve pricing, packaging, and monetization strategy. In this episode, Dan breaks
#793: Buyer Insight: If Buyers Can’t Explain It, You’ve Not Sold It
May 15, 2026
This is an Impact Pricing Blog published on March 2, 2026, turned into an audio podcast so you can listen on the go. Read Full
#792: The Four Conversations That Change How Buyers Decide with Blair Enns
May 11, 2026
Blair Enns is the founder of Win Without Pitching, author of The Four Conversations, and co-host of the 2Bobs podcast. He helps experts, agencies, and
What Is a Pig Worth?
May 11, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. I recently listened to a Radiolab episode called “What Is
#791: Buyer Insight: Why AI Is Making SaaS Metrics Grow Up
May 8, 2026
This is an Impact Pricing Blog published on February 23, 2026, turned into an audio podcast so you can listen on the go. Read Full
The Information Trap Is Killing Your Deals
May 4, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. When a deal goes quiet and nobody knows why, the
#790: Why the Same Product Shouldn’t Have One Price (And What to Do Instead) with Bobby Moesta
May 3, 2026
Bobby Moesta is the President & CEO of The Re-Wired Group, where he helps companies understand why customers buy.He is the co-creator of Jobs to
#789: Buyer Insight: Credits Are Both Billing and Currency and That’s the Problem
May 1, 2026
This is an Impact Pricing Blog published on February 16, 2026, turned into an audio podcast so you can listen on the go. Read Full
Being Chosen Isn’t Winning
April 27, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. Something strange happens in buying decisions that almost nobody talks
