Mark Stiving, Ph.D.

Founder and Chief Educator

Few voices resonate with the clarity, insight, and expertise of Mark Stiving, PhD. His profound understanding of buyer behavior, combined with his unique ability to distill pricing strategies into actionable insights, has cemented his reputation as a sought-after advisor and instructor.

In the last 25 years, Mark has consulted, trained and/or coached hundreds of companies, including Cisco, Procter and Gamble, Grimes Aerospace, Splunk, and Crowdstrike. Today, he works regularly with PE firms, helping their portfolio companies increase profits and drive valuation by learning how to price, package, communicate, and sell value.

Mark’s focus is on helping companies capture their true worth. He arms clients with the understanding, tools, and strategies they need to continually optimize their pricing independently, but does not leave them alone. Instead, he uses his decades of experience in organizations of all sizes, stages, and most industries to advise his clients down their path to maximum profitability.

An award-winning speaker, Mark speaks at professional conferences, such as the Professional Pricing Society and the American Marketing Association, and delivers inspirational keynotes at company events worldwide. He is also a featured guest on many popular shows, including M&A Talk, The Operations Room, and Salesology.

Mark is the host of the popular podcast, Impact Pricing, and also the author of Impact Pricing: Your Blueprint for Driving Profits, Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business, and Selling Value – How to Win More Deals at Higher Prices. His latest book, Instant Profits: How to Raise Prices Without Losing Customers, will be released this summer.

Get insight on all of your pricing questions from Mark’s expert point-of-view on the podcast, the blog and on LinkedIn.