Don’t Do What Sirius XM Did
December 7, 2023
You can listen to the full audio version of this blog we call — Blogcast. Sirius XM lowered their prices from $10.99/month to $9.99. This
Tag: pricing skills
CLASSIC: The Art of Pricing
November 30, 2023
You can listen to the full audio version of this blog we call — Blogcast. Ask pricing experts whether pricing is an art or a
Do You Need a New Pricing Metric?
November 23, 2023
You can listen to the full audio version of this blog we call — Blogcast. The first indication that you need a new pricing metric
Software Shrinkflation
November 9, 2023
You can listen to the full audio version of this blog we call — Blogcast. Shrinkflation is commonly found in grocery stores. Instead of raising
Lessons from Amazon’s Nessie
October 12, 2023
You can listen to the full audio version of this blog we call — Blogcast. “Amazon Used Secret ‘Project Nessie’ Algorithm to Raise Prices,” blares
Defining Value-based Pricing
August 25, 2023
You can listen to the full audio version of this blog we call — Blogcast. Two weeks ago, I published a blog titled “Defining Value.”
Pros and Cons of Price Variance
August 17, 2023
You can listen to the full audio version of this blog we call — Blogcast. One of my favorite pricing tools is a scatter plot.
Which Business Do You Want?
August 3, 2023
You can listen to the full audio version of this blog we call — Blogcast. Quartz had an article on Unilever’s sales of ice cream.
It’s Too Expensive!
July 13, 2023
One reason people don’t buy from us is because they think our product is too expensive. Maybe they are right … for them. Maybe they
Value-Based Pricing is an Attitude
June 8, 2023
It is humorous when some companies say they use Value Based Pricing. Usually, these are the ones that recently stopped using cost-plus pricing, so they
