Listen to Your Market, then Think
January 18, 2024
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for value. This is my first principle
Tag: pricing skills
Brilliant Price Move by Amazon Prime
January 11, 2024
You can listen to the full audio version of this blog we call — Blogcast. Amazon is semi-copying a recent move by Netflix, but let’s
Three Types of B2B Value
December 28, 2023
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for Value. In B2B, value is measured
Don’t Do What Sirius XM Did
December 7, 2023
You can listen to the full audio version of this blog we call — Blogcast. Sirius XM lowered their prices from $10.99/month to $9.99. This
CLASSIC: The Art of Pricing
November 30, 2023
You can listen to the full audio version of this blog we call — Blogcast. Ask pricing experts whether pricing is an art or a
Do You Need a New Pricing Metric?
November 23, 2023
You can listen to the full audio version of this blog we call — Blogcast. The first indication that you need a new pricing metric
Software Shrinkflation
November 9, 2023
You can listen to the full audio version of this blog we call — Blogcast. Shrinkflation is commonly found in grocery stores. Instead of raising
Lessons from Amazon’s Nessie
October 12, 2023
You can listen to the full audio version of this blog we call — Blogcast. “Amazon Used Secret ‘Project Nessie’ Algorithm to Raise Prices,” blares
Defining Value-based Pricing
August 25, 2023
You can listen to the full audio version of this blog we call — Blogcast. Two weeks ago, I published a blog titled “Defining Value.”
Pros and Cons of Price Variance
August 17, 2023
You can listen to the full audio version of this blog we call — Blogcast. One of my favorite pricing tools is a scatter plot.
