Stop Pre-Discounting
Everybody wants a discount. I certainly do. But most of the time I don’t get one. Can you say the same about your customers? Let’s
Everybody wants a discount. I certainly do. But most of the time I don’t get one. Can you say the same about your customers? Let’s
In elementary school, I learned the five Ws (and an H): who, what, when, where, why, and how. In a recent conversation with a colleague,
It pains me to say this, but it’s true: high prices lose sales. As a pricing aficionado, I’m always pushing for higher prices, so it’s
My friend Kathleen Greenler Sexton’s publication Subscription Insider pointed out that Google is tamping down on people using VPNs to get around their regional pricing
You can listen to the full audio version of this blog we call — Blogcast. Market research is a valuable tool. But a lack of
You can listen to the full audio version of this blog we call — Blogcast. Where should you turn when you have burning pricing questions?
You can listen to the full audio version of this blog we call — Blogcast. I rarely remember movies, but there are a few classic
You can listen to the full audio version of this blog we call — Blogcast. Last weekend, I saw Brent Adamson, co-creator of The Challenger
You can listen to the full audio version of this blog we call — Blogcast. You hold the most powerful, the most profitable business lever
You can listen to the full audio version of this blog we call — Blogcast. Mr. Shakespeare might have said: To discount or not to