Tag: pricing skills

Impact Pricing - Software Shrinkflation

Software Shrinkflation

Shrinkflation is commonly found in grocery stores.  Instead of raising the price of a can of Pringles, they keep the price the same and reduce

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Impact Pricing - Lessons from Amazon’s Nessie

Lessons from Amazon’s Nessie

“Amazon Used Secret ‘Project Nessie’ Algorithm to Raise Prices,” blares a Wall Street Journal Headline.  Of course, I had to read it.  The implication in

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Impact Pricing - It’s Too Expensive!

It’s Too Expensive!

One reason people don’t buy from us is because they think our product is too expensive. Maybe they are right … for them. Maybe they

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