Everyone has heard about the Good-Better-Best product strategy. But not every company uses it. To be fair, it isn’t the right strategy for every company,
Great pricing happens when we understand what a customer is willing to pay. But how much is any one customer willing to pay? You could
Everybody wants a discount. I certainly do. But most of the time I don’t get one. Can you say the same about your customers? Let’s
In elementary school, I learned the five Ws (and an H): who, what, when, where, why, and how. In a recent conversation with a colleague,
It pains me to say this, but it’s true: high prices lose sales. As a pricing aficionado, I’m always pushing for higher prices, so it’s
You can listen to the full audio version of this blog we call — Blogcast. My friend Kathleen Greenler Sexton’s publication Subscription Insider pointed out that
You can listen to the full audio version of this blog we call — Blogcast. Market research is a valuable tool. But a lack of
You can listen to the full audio version of this blog we call — Blogcast. Where should you turn when you have burning pricing questions?
You can listen to the full audio version of this blog we call — Blogcast. I rarely remember movies, but there are a few classic
You can listen to the full audio version of this blog we call — Blogcast. Last weekend, I saw Brent Adamson, co-creator of The Challenger
