A Value Perception Gap
March 21, 2024
You can listen to the full audio version of this blog we call — Blogcast. Last weekend, I saw Brent Adamson, co-creator of The Challenger
Tag: pricing skills
Fear Stymies Your Growth
February 22, 2024
You can listen to the full audio version of this blog we call — Blogcast. You hold the most powerful, the most profitable business lever
To Discount or Not To Discount
February 1, 2024
You can listen to the full audio version of this blog we call — Blogcast. Mr. Shakespeare might have said: To discount or not to
Who Should Own Pricing?
January 25, 2024
You can listen to the full audio version of this blog we call — Blogcast. This is undoubtedly the most common question I get when
Listen to Your Market, then Think
January 18, 2024
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for value. This is my first principle
Brilliant Price Move by Amazon Prime
January 11, 2024
You can listen to the full audio version of this blog we call — Blogcast. Amazon is semi-copying a recent move by Netflix, but let’s
Three Types of B2B Value
December 28, 2023
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for Value. In B2B, value is measured
Don’t Do What Sirius XM Did
December 7, 2023
You can listen to the full audio version of this blog we call — Blogcast. Sirius XM lowered their prices from $10.99/month to $9.99. This
CLASSIC: The Art of Pricing
November 30, 2023
You can listen to the full audio version of this blog we call — Blogcast. Ask pricing experts whether pricing is an art or a
Do You Need a New Pricing Metric?
November 23, 2023
You can listen to the full audio version of this blog we call — Blogcast. The first indication that you need a new pricing metric
