There is an interesting article in Quartz titled “How Trained Incapacity Could Be Damaging Your Career.” This closely parallels my experience with corporate pricing professionals.
Many professional football players also take ballet lessons. Let that sink in. Big burly athletes go to a dainty dance instructor for lessons. Picture them
A friend sent me an article describing Tesla’s most recent price hikes as a reaction to inflation. He said, “I thought costs don’t matter to pricing.” (I
I sometimes wonder why I’m good at pricing (sorry I don’t mean to brag). It’s likely because I ALWAYS put myself in the mind of the
Learn the 4 big benefits to companies and salespeople if they could learn to communicate value to a buyer in a way that increases that buyer’s perceived value.
During an opportunity to review a presentation one of my clients will give to an internal audience, I had a huge aha moment. This will
A lot of people liked or commented on one of our memes this week. It said: Costs don’t drive pricing. Willingness to pay drives pricing. I
In the face of inflation, companies are looking for ways to raise prices as painlessly as possible. Here comes shrinkflation to the rescue. Shrinkflation is
Peloton’s new CEO, Barry McCarthy, is trying to get the company back to profitability. He is testing a new pricing model in some locations where instead
This title feels wrong, but it isn’t. When I’m asked, “who should own pricing?” I answer the same way every time. Someone who knows the value of
