#763: Blogcast: Credits: A Tool to Reveal Your Value Literacy
January 30, 2026
This is an Impact Pricing Blog published on November 24, 2025, turned into an audio podcast so you can listen on the go. Read Full
Tag: ask a pricing expert
#762: The Logic of Luxury Pricing: How Elite Brands Set Price with Kathryn Porritt
January 26, 2026
Kathryn Porritt is the founder and CEO of Iconic Empire, where she specializes in helping elite experts build luxury and premium positioning. With a focus
#761: Blogcast: Credits: The Bridge Between AI Uncertainty and Value Clarity
January 23, 2026
This is an Impact Pricing Blog published on November 17, 2025, turned into an audio podcast so you can listen on the go. Read Full
#760: Pricing and Billing: Where Strategy Meets Execution with Ryan Susanna
January 19, 2026
Ryan Susanna is the VP of Sales at LogiSense, where he helps telecom, IoT, and SaaS companies operationalize complex usage-based and hybrid pricing models. With
#759: Blogcast: Designing Hybrid and Evolving Pricing Models for AI
January 16, 2026
This is an Impact Pricing Blog published on November 10, 2025, turned into an audio podcast so you can listen on the go. Read Full
#758: How AI Is Changing Buying Behavior—and Why Value Still Wins with Mike Wilkinson
January 12, 2026
Mike Wilkinson, founder of Axia Value Solutions, joins Mark Stiving to explore how AI is fundamentally changing buying behavior—and why this shift exposes weak value
#757: Blogcast: Pricing AI: Evaluating Pricing Metrics
January 9, 2026
This is an Impact Pricing Blog published on November 3, 2025, turned into an audio podcast so you can listen on the go. Read Full
#756: Who’s Accountable When AI Sets the Price? Pricing Governance in the Age of AI with Steven Forth
January 5, 2026
Steven Forth, Managing Partner at Ibbaka and co-creator of Value IQ, joins Mark Stiving to tackle a topic most pricing teams are avoiding: pricing governance
#755: Blogcast: What PE Firms Miss in Pricing Due Diligence
January 2, 2026
This is an Impact Pricing Blog published on October 27, 2025, turned into an audio podcast so you can listen on the go. Read Full
#754: Why Flipping “Good, Better, Best” Can Increase Revenue by 10% with Michael Mansard
December 29, 2025
Michael Mansard, Principal Director of Subscription Strategy at Zuora, joins Mark Stiving to challenge one of pricing’s most accepted conventions: the order of good, better,
