#783: Buyer Insight: Free AI Is a Strategy, Not a Pricing Model
April 10, 2026
This is an Impact Pricing Blog published on January 26, 2026, turned into an audio podcast so you can listen on the go. Read Full
Tag: ask a pricing expert
#782: Credit-Based Pricing Explained: How AI Companies Balance Cost, Value, and Scale with Steven Forth
April 6, 2026
AI pricing is changing fast—and suddenly, everyone is selling credits. But here’s the uncomfortable question: Are credits actually helping you scale… or quietly pulling you
#781: Buyer Insight: “We Lost on Price” – Truthful and Useless
April 3, 2026
This is an Impact Pricing Blog published on January 19, 2026, turned into an audio podcast so you can listen on the go. Read Full
#780: How Jobs to Be Done Shapes Buyer Decisions (And What They Really Want) with Jim Kalbach
March 30, 2026
Jim Kalbach is the Chief Evangelist at Mural, where he helps teams uncover what customers actually need—not just what they say they want. Known for
#779: How to Quantify Value So Buyers Actually Believe It with Mark Stiving and Rebecca Kalogeris
March 23, 2026
If buyers need to believe the value before they buy…why don’t they trust ROI when we show it to them? In Episode 5 of the
#778: Blogcast: AI Didn’t Kill Per-User Pricing. It Exposed It.
March 20, 2026
This is an Impact Pricing Blog published on January 12, 2026, turned into an audio podcast so you can listen on the go. Read Full
#777: Why Buyers Can’t Articulate Their Real Problems (And Why That Matters for Pricing) with Mark Stiving and Rebecca Kalogeris
March 16, 2026
If value comes from solving problems… why do buyers struggle to explain the problems they actually have? In Episode 4 of the Buyer Decision Series,
#776: Blogcast: Price Is the Tradeoff
March 13, 2026
This is an Impact Pricing Blog published on January 5, 2026, turned into an audio podcast so you can listen on the go. Read Full
#775: What Buyers Actually Pay For (Hint: It’s Not Your Product) with Mark Stiving and Rebecca Kalogeris
March 10, 2026
If buyers are predicting the future… and confidence determines when they act… what are they actually paying for? In Episode 3 of the Buyer Decision
#774: Blogcast: Buyers Don’t Buy Features
March 6, 2026
This is an Impact Pricing Blog published on December 29, 2025, turned into an audio podcast so you can listen on the go. Read Full
