#759: Blogcast: Designing Hybrid and Evolving Pricing Models for AI
January 16, 2026
This is an Impact Pricing Blog published on November 10, 2025, turned into an audio podcast so you can listen on the go. Read Full
Tag: ask a pricing expert
#758: How AI Is Changing Buying Behavior—and Why Value Still Wins with Mike Wilkinson
January 12, 2026
Mike Wilkinson, founder of Axia Value Solutions, joins Mark Stiving to explore how AI is fundamentally changing buying behavior—and why this shift exposes weak value
#757: Blogcast: Pricing AI: Evaluating Pricing Metrics
January 9, 2026
This is an Impact Pricing Blog published on November 3, 2025, turned into an audio podcast so you can listen on the go. Read Full
#756: Who’s Accountable When AI Sets the Price? Pricing Governance in the Age of AI with Steven Forth
January 5, 2026
Steven Forth, Managing Partner at Ibbaka and co-creator of Value IQ, joins Mark Stiving to tackle a topic most pricing teams are avoiding: pricing governance
#755: Blogcast: What PE Firms Miss in Pricing Due Diligence
January 2, 2026
This is an Impact Pricing Blog published on October 27, 2025, turned into an audio podcast so you can listen on the go. Read Full
#754: Why Flipping “Good, Better, Best” Can Increase Revenue by 10% with Michael Mansard
December 29, 2025
Michael Mansard, Principal Director of Subscription Strategy at Zuora, joins Mark Stiving to challenge one of pricing’s most accepted conventions: the order of good, better,
#753: Blogcast: How to Define Powerful Market Segments
December 26, 2025
This is an Impact Pricing Blog published on October 20, 2025, turned into an audio podcast so you can listen on the go. Read Full
#752: The Subscription Pricing Lever Most Companies Miss (And How It Changes LTV Overnight) with Dan Layfield
December 22, 2025
Dan Layfield, founder of the Subscription Index, joins Mark Stiving to unpack the less-visible pricing and monetization levers that drive real growth in subscription businesses.
#751: Blogcast: Shareholder Value Is an Outcome, Not a Strategy
December 19, 2025
This is an Impact Pricing Blog published on October 13, 2025, turned into an audio podcast so you can listen on the go. Read Full
#750: Why Pricing a Platform Is Harder Than Pricing a Product — Lessons from Google Cloud with Deovrat Kajwadkar
December 15, 2025
Deovrat Kajwadkar is the Director of Strategic Deal Pricing and Monetization at Google Cloud, where he sits at the center of some of the most
