Category: Memecast

When we think about how our buyers decide. Oftentimes they’re deciding, am I going to buy your product? Or am I going to buy a

It’s true, we expect we need to know how it is that our buyers are making decisions. In particular, how is it that they use

We know that we have to subscription companies have to win customers, keep customers, grow customers. This is really about keeping customers and we should

When we asked salespeople why we lost the deal, almost always, we got the answer, it was the price. Maybe they tell us it was

Yes, we might have a really complicated pricing scheme pricing process that we have internal, although there are lots of reasons why we may not

Val Tech support is reactive and prevents unhappy customers. Customer success is proactive and generates customer delight. Customer success creates additional value. These are solving

Values should drive most business decisions Yes, it’s true. Value should be. Almost everything that goes on inside your business. I learned this because I’m

Using price to solve product-market fit is like changing gravity to lose weight.  Product Market Fit is one of those things that we hear often,

Win, keep, and grow are three different revenue buckets that any subscription company has to manage.  You have to put resources into winning customers, you

When you first launch a subscription product, you have to focus on winning customers right away, of course. And you’ll really quickly realize that keeping