Category: Memecast

This one is the Ace of Spades from the Impact Pricing card deck.  First, companies really do exist to create value for customers.  Think about

This one is the Joker 2 from the Selling Value card deck.  Almost always when we’re dealing with B2B customers, B2B business, value can be

This one is the Joker 1 from the Selling Value card deck.  You heard earlier that there are really three types of buyer’s value journeys.

This one is the 2 of Diamonds from the Selling Value card deck.  I’m often asked who should own pricing, and one of the departments

This one is the 2 of Clubs from the Selling Value card deck.  Salespeople are going to use every single tool they have available to

This one is the 2 of Hearts from the Selling Value card deck.  When you get an RFP, you have to decide, are you going

This one is the 2 of Spades from the Selling Value card deck.  You’ve heard me talk about value conversations before, where value conversations are

This one is the 3 of Diamonds from the Selling Value card deck.  The question now, as we’re doing our prospecting, is to say which

This one is the 3 of Clubs from the Selling Value card deck.  It really is easier to sell to someone who’s already trying to

This one is the 3 of Hearts from the Selling Value card deck.  As you’re doing your prospecting, you have to decide who you’re going