Value Is Not the Same as Willingness to Pay
May 26, 2025
You can listen to the full audio version of this blog we call — Blogcast. In pricing conversations, we often treat value and willingness to pay
Author: Mark Stiving
#692: Blogcast: Reasons Why B2B Salespeople Discount
May 23, 2025
This is an Impact Pricing Blog published on March 24, 2025, turned into an audio podcast so you can listen on the go. Read Full
#691: Pricing in the Agent Economy: The Future Beyond Subscriptions with Steven Forth
May 19, 2025
Steven Forth is the Co-founder & CEO of Ibbaka and a recognized expert in generative AI in pricing. With extensive experience in the intersection of artificial
The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them
May 19, 2025
You can listen to the full audio version of this blog we call — Blogcast. Many pricing professionals talk about understanding value, but few break it
#690: Blogcast: Practical Pricing in a World with Tariffs
May 16, 2025
This is an Impact Pricing Blog published on March 17, 2025, turned into an audio podcast so you can listen on the go. Read Full
#689: Pricing as Language: How It Influences Valuation and Market Perception with Mike Blake
May 12, 2025
Mike Blake is the founder of High Score Strategies, with over 26 years of experience in business valuation and M&A markets. He specializes in advising
Markets don’t segment by industry; Buyers segment by problem.
May 12, 2025
You can listen to the full audio version of this blog we call — Blogcast. When most companies talk about “market segments,” they really mean industries:
#688: Blogcast: Pricing AI: The Rules Haven’t Changed, But Your Strategy Should
May 9, 2025
This is an Impact Pricing Blog published on March 3, 2025, turned into an audio podcast so you can listen on the go. Read Full
#687: Understanding Value from the Customer’s Perspective with Deepak Bhootra
May 5, 2025
Deepak Bhootra is the CEO of Jabulani Consulting, with over 19 years of experience in the tech industry, including significant roles at Hewlett Packard and
Urgent Pricing Decisions
May 5, 2025
You can listen to the full audio version of this blog we call — Blogcast. Pricing is incredibly important. It is what makes a company viable.
