David Brown is the author of “Banned Business Books, Volume 1, Pricing,” a fictional account that narrates how a marketer and a pricing guru stand
This is an Impact Pricing Blog published on July 4, 2024, turned into an audio podcast so you can listen on the go. Read Full
You can listen to the full audio version of this blog we call — Blogcast. Behavioral Economics, like any power, can be used for good or
Kristen Berman co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral
This is an Impact Pricing Blog published on June 27, 2024, turned into an audio podcast so you can listen on the go. Read Full
You can listen to the full audio version of this blog we call — Blogcast. Over the years, I’ve had many conversations with other pricing professionals
Florian Bauer is an internationally sought-after expert and speaker on the subject of price psychology and behavioral pricing. He is an honorary professor at the
This is an Impact Pricing Blog published on June 20, 2024, turned into an audio podcast so you can listen on the go. Read Full
You can listen to the full audio version of this blog we call — Blogcast. As I’ve said hundreds of times: a strong pricing strategy is
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business.
