Pricing AI: Three Levels of Value Visibility
December 15, 2025
You can listen to the full audio version of this blog we call — Blogcast. AI vendors love to talk about data, but most of that
Author: Mark Stiving
#750: Why Pricing a Platform Is Harder Than Pricing a Product — Lessons from Google Cloud with Deovrat Kajwadkar
December 15, 2025
Deovrat Kajwadkar is the Director of Strategic Deal Pricing and Monetization at Google Cloud, where he sits at the center of some of the most
#749: Blogcast: Pricing AI: The COMPASS Spectrum of Pricing Metrics
December 12, 2025
This is an Impact Pricing Blog published on October 6, 2025, turned into an audio podcast so you can listen on the go. Read Full
#748: How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor
December 8, 2025
Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies
AI Can’t Own Pricing
December 8, 2025
You can listen to the full audio version of this blog we call — Blogcast. There is a fantasy running around the business world that AI
#747: Blogcast: Nobody Wants to Buy AI
December 5, 2025
This is an Impact Pricing Blog published on September 29, 2025, turned into an audio podcast so you can listen on the go. Read Full
#746: Revenue Growth Management: Proven Pricing Tactics with Danilo Zatta
December 1, 2025
Danilo Zatta is the author of The Pricing Model Revolution, The 10 Rules of Highly Effective Pricing, and the new book Revenue Growth Management. He
Pricing AI: Outcome-Based Pricing – The Holy Grail for AI
December 1, 2025
You can listen to the full audio version of this blog we call — Blogcast. Buyers do not care how many tasks your AI performs or
#745: Blogcast: Pricing AI: Pricing Metrics
November 28, 2025
This is an Impact Pricing Blog published on September 22, 2025, turned into an audio podcast so you can listen on the go. Read Full
A Tool to Reveal Your Value Literacy
November 24, 2025
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for value. That idea drives every pricing conversation,
