#724: Blogcast: Two Buyers Talked … and Nothing Bad Happened
September 12, 2025
This is an Impact Pricing Blog published on July 14, 2025, turned into an audio podcast so you can listen on the go. Read Full
Author: Mark Stiving
#723: Let Your Customers Help You Price with Scott Kelly
September 8, 2025
Scott Kelly is the founder and CEO of Blackdog Venture Partners, and he has been for 25 years. He’s the host of VC Fast Pitch
Pricing AI: The Value of Packaging
September 8, 2025
You can listen to the full audio version of this blog we call — Blogcast. I got so excited last week to dive into how to
#722: Blogcast: Everyone’s Talking About AI. Almost Nobody’s Using It.
September 5, 2025
This is an Impact Pricing Blog published on July 7, 2025, turned into an audio podcast so you can listen on the go. Read Full
#721: AI SEO and the Future of Brand Discovery with Bryan Phelps
September 1, 2025
Bryan Phelps is the founder and CEO of Big Leap, a digital marketing agency he’s been running for 17 years. He’s been working in digital
Packaging AI: Structuring Features and Placing AI in Offers
September 1, 2025
You can listen to the full audio version of this blog we call — Blogcast. The value architecture has three layers: foundational problems, problem scope, and
#720: Blogcast: Product-Market Fit Is Overrated for Pricing
August 29, 2025
This is an Impact Pricing Blog published on June 30, 2025, turned into an audio podcast so you can listen on the go. Read Full
#719: Why Pricing Deserves a Seat at the CEO Table with John Norkus
August 25, 2025
John Norkus is the founder of chiefpricingofficer.com and has led pricing transformation teams at several large consulting companies including Deloitte and KPMG. He started his
Pricing AI: Market Segmentation Matters
August 25, 2025
You can listen to the full audio version of this blog we call — Blogcast. Pricing begins with understanding why buyers choose to make a purchase
#718: Blogcast: When Pricing Becomes Sleazy Manipulation
August 22, 2025
This is an Impact Pricing Blog published on June 23, 2025, turned into an audio podcast so you can listen on the go. Read Full
