The Secret Link Between Market Segments and the “Will I” Decision
June 16, 2025
You can listen to the full audio version of this blog we call — Blogcast. Most companies try to segment their markets by surface traits like
Author: Mark Stiving
#698: Blogcast: Willingness to Pay Is Not Rational
June 13, 2025
This is an Impact Pricing Blog published on April 14, 2025, turned into an audio podcast so you can listen on the go. Read Full
Why Pricing AI Is So Hard
June 9, 2025
You can listen to the full audio version of this blog we call — Blogcast. Pricing AI is one of the hottest topics in tech right
#697: Understanding Context-Driven Pricing: The Key to Maximizing Willingness to Pay with Mark Stiving
June 9, 2025
Mark Stiving is a pricing expert and the host of the Impact Pricing podcast, where he explores the intricate relationship between pricing, value, and context.
#696: Blogcast: Tariffs Are a Second Chance
June 6, 2025
This is an Impact Pricing Blog published on April 7, 2025, turned into an audio podcast so you can listen on the go. Read Full
#695: Stop Pricing Like Everyone Else: How to Become 10X More Expensive Than Your Competitors with Alastair Dryburgh
June 2, 2025
Alastair Dryburgh is the Chief Pricing Architect at Intelligent Pricing Architecture and the author of the book “Pricing Genius.” With a background in commercial direction
Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
June 2, 2025
You can listen to the full audio version of this blog we call — Blogcast. I’ve been struggling to understand the difference between the Jobs to
#694: Blogcast: Price Segmentation at National Parks
May 30, 2025
This is an Impact Pricing Blog published on March 31, 2025, turned into an audio podcast so you can listen on the go. Read Full
#693: Adoption Over Retention: The New AI Pricing Game with Marcos Rivera
May 26, 2025
Marcos Rivera is the founder of Pricing I/O and author of “Street Pricing.” He brings 25 years of pricing experience, including a three-year tenure as
Value Is Not the Same as Willingness to Pay
May 26, 2025
You can listen to the full audio version of this blog we call — Blogcast. In pricing conversations, we often treat value and willingness to pay
