Ep4: Michael Hurwich – The Joy of Pricing February 10, 2019 Michael Hurwich is the global president of SPMG, a pricing strategy, and consulting services. He has consulted to major Fortune 500 and mid-sized firms for Read More
Ep1: Kirk Bowman – Art of Value January 28, 2019 Kirk Bowman is the founder and Visionary of Value and the Art of Value, a pricing consultancy in Dallas, TX. His podcast, the Art of Value Read More
Adopt Value-Based Pricing (VBP): Pricing Foundations January 15, 2019 The single most profitable thing you can do as a company is to adopt value-based pricing (VBP). This is the foundation of everything that has Read More