Defining Value-based Pricing
August 25, 2023
Two weeks ago, I published a blog titled “Defining Value.” Many of you shared your opinions in the comments, and I appreciated each one. However,
Tag: value-based pricing
Defining Value
August 10, 2023
Value is ambiguous. People think they know what they mean when they say it, but it has so many different meanings. A couple of years
Why Do They Buy?
July 20, 2023
Last week I had the pleasure of working with a company whose CEO had been to a pricing bootcamp and asked me to do a
Help! What’s Bigger than Pricing?
June 22, 2023
People often ask me what I do and I proudly say, “I’m a pricing expert.” The next question is usually “What do you price?” I
Price Segmentation by Negotiating
May 4, 2023
If your salespeople negotiate prices with individual customers, you use price segmentation. The question is, are you using it well? Price segmentation means charging different
Evaluating a Pricing Strategy
February 1, 2023
A colleague sent me this text and picture: Check this out! GBB (Good Better Best) strategy but they took the “best” version and physically
Pricing Trends in 2023
January 4, 2023
As 2022 comes to a close and we begin 2023, a common question I get is, “What pricing trends will we see in the new
A Nespresso Price Increase
December 21, 2022
As a Nespresso customer, I recently received this email announcing a price increase. Dear Valued Nespresso Customer, We want to inform you that beginning
Discovered Value
August 10, 2022
Learn what key factors you should enhance in terms of discovered value to have a bigger chance of making more deals at higher prices.
Perfect Pricing – Does It Exist?
August 3, 2022
Perfect pricing? Learn more about the three steps on how you can improve your pricing strategy, written by America’s Best Pricing Educator.
