Defining Value: A Community Discussion
December 25, 2019
What is Value? Recently, I’ve been involved in 3 different conversations on LinkedIn about this topic. One of them I intentionally initiated because I was
Tag: value-based pricing
Are You a Price Leader or Price Follower?
December 18, 2019
The title of this article might also be rephrased as this question: When you set prices, how much do the competitor’s prices matter? What is
Q&A: Value vs. Willingness to Pay
December 13, 2019
Question: I am confused by the terminology around Value and Willingness to Pay (WTP). I may get $100 of value but only willing to pay
Champions of Value: Our New Online Community
November 27, 2019
As many of you may know, we recently launched a new website called Champions Of Value. We did this for two huge reasons, one strategic
EP38: Damon Burton – Building Brand Value and Reputation
October 7, 2019
Damon Burton helps companies show up higher on Google for words that they can monetize. Damon’s clients include the Utah Jazz and businesses that
Pricing Lessons from Southwest Airlines
September 18, 2019
Coffee with an Icon: Howard Putnam, former CEO of Southwest Airlines I recently found out that Howard Putnam, former CEO of Southwest Airlines, lives in
EP34: Bill Wilson – Close More Deals by Arming Them with Interactive and Intelligent Pricing
September 9, 2019
Bill Wilson is the co-founder and CEO of SalesRight. Over his two decades of working in the Canadian software industry, he has closed millions of dollars
Ep33: Jay Nathan – Customer Success as the New Growth Plan to Grow Faster
September 2, 2019
Jay Nathan is a B2B SaaS executive with a deep focus on revenue growth, customer experience and driving customer success throughout organizations. His
Ep30: Kerri Salls – 3X Value Growth: Build Companies with Value
August 12, 2019
Kerri Salls, MBA, CVGA is a certified value growth advisor, author, and speaker. She works as a value growth advisor to underperforming and closely held
What is Subscription Value Management?
August 9, 2019
I confess I love pricing. I like calling myself a pricing expert, teaching others about pricing (mostly because there are so many aha’s.) and the
