Ballet, Football, Pricing and Sales
Many professional football players also take ballet lessons. Let that sink in. Big burly athletes go to a dainty dance instructor for lessons. Picture them
Many professional football players also take ballet lessons. Let that sink in. Big burly athletes go to a dainty dance instructor for lessons. Picture them
Find out why adopting Price Segmentation is very helpful to your business.
Find out how much does a buyer Value Your Product. Do they associate it with a cost? Or are they not price sensitive?
A lot of people liked or commented on one of our memes this week. It said: Costs don’t drive pricing. Willingness to pay drives pricing. I
In the face of inflation, companies are looking for ways to raise prices as painlessly as possible. Here comes shrinkflation to the rescue. Shrinkflation is
This title feels wrong, but it isn’t. When I’m asked, “who should own pricing?” I answer the same way every time. Someone who knows the value of
Ask pricing experts whether pricing is an art or a science and every one will respond with “both.” The science side is easy to understand
Last week we talked about how hard it is for individuals to focus on customer value. If you think it’s hard for one person, try getting
What do you do? Before you read on, please answer that question in your mind. Obviously I can’t guess your answer, but I can guess some
Last week I wrote that it’s a bad idea to use credits as your pricing metric. They are confusing and unpredictable so your buyers don’t like