Tag: value-based pricing

Impact Pricing - Why AWS Can Sell Credits

Why AWS Can Sell Credits

Last week I wrote that it’s a bad idea to use credits as your pricing metric. They are confusing and unpredictable so your buyers don’t like

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Impact Pricing - Perceived versus Real Value

Perceived versus Real Value

The most important concept in Value Based Pricing is customer perceived value. You can only get paid for what customers believe.  I often do a little

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Value Based Pricing

Value Based Pricing

Note: read our last blog article, Value Based Buying, before reading this post. Value Based Pricing (VBP) is the process of setting a price to

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