Tag: value-based pricing

The Art of Pricing

Ask pricing experts whether pricing is an art or a science and every one will respond with “both.” The science side is easy to understand

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Impact Pricing - Why AWS Can Sell Credits

Why AWS Can Sell Credits

Last week I wrote that it’s a bad idea to use credits as your pricing metric. They are confusing and unpredictable so your buyers don’t like

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Impact Pricing - Perceived versus Real Value

Perceived versus Real Value

The most important concept in Value Based Pricing is customer perceived value. You can only get paid for what customers believe.  I often do a little

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