Chris Hopf worked for more than twenty-five years as an owner, employee and as a consultant with small startups, mid-sized mergers and Fortune 50 Corporations such as Microsoft and United Technologies. He helps client companies clearly communicate their value advantages, convert more prospects,
Question: Mark, for companies moving to value pricing, what advice do you have re. ensuring the whole company moves together? I worry that we spend
Question: Mark, moving from a traditional pricing model (say, cost +) to a value-based model can bring challenges in sales forecasting because it is moves
Question: Thanks Mark. I really enjoy your quotes in your posts. Questions for your podcast (or blog): 1. How do you get started on a
Michael Hurwich is the global president of SPMG, a pricing strategy, and consulting services. He has consulted to major Fortune 500 and mid-sized firms for
Kirk Bowman is the founder and Visionary of Value and the Art of Value, a pricing consultancy in Dallas, TX. His podcast, the Art of Value
The single most profitable thing you can do as a company is to adopt value-based pricing (VBP). This is the foundation of everything that has
