#829: Buyer Insight: Product Myopia: The Disease You Don’t Know You Have
September 18, 2026
This is an Impact Pricing Blog published on July 6, 2026, turned into an audio podcast so you can listen on the go. Read Full
Tag: pricing strategy
#828: Why Technically Correct Pricing Recommendation Can be Strategically Wrong with Sandeep Mathew
September 14, 2026
Sandeep Mathew is a sales and marketing leader with 19 years of global CPG experience, including extensive work at Unilever building and deploying revenue growth
Pricing AI Is Hard Part 1: SaaS Could Afford to Be Wrong. AI Can’t.
September 14, 2026
SaaS companies could afford to be wrong about value. With near-zero marginal costs, even a badly chosen pricing metric left the business profitable. You left
#827: Buyer Insight: The Value Was Always There
September 11, 2026
This is an Impact Pricing Blog published on June 29, 2026, turned into an audio podcast so you can listen on the go. Read Full
#826: The $80M Dealer Reveals the Pricing Tricks First-Time Car Buyers Miss with Dominic Genova
September 7, 2026
Dominic Genova spent 17 years on the factory side at Chrysler and 27 years owning car dealerships. He grew one dealership from a building with
#825: Buyer Insight: Hidden Problems, Hidden Value
September 4, 2026
This is an Impact Pricing Blog published on June 22, 2026, turned into an audio podcast so you can listen on the go. Read Full
#824: AI Pricing Has 4 Possible Futures, Which One Are You Building For with Steven Forth
August 31, 2026
Steven Forth is a principal at PatternMind and co-author of Pricing for the Agent Economy, with deep expertise in pricing strategy, scenario planning, and the
#823: Buyer Insight: The Case for Token-Based Pricing
August 28, 2026
This is an Impact Pricing Blog published on June 15, 2026, turned into an audio podcast so you can listen on the go. Read Full
#822: What Are You Really Charging For? The Business Problem Behind AI Pricing with Manu Mehra
August 24, 2026
Manu Mehra is Head of AMER Industries Strategic Deal Pricing at Databricks, with more than 12 years of experience across pricing, product, cloud, and AI,
#821: Buyer Insight: Stop Measuring WTP. Start Shaping It.
August 21, 2026
This is an Impact Pricing Blog published on June 8, 2026, turned into an audio podcast so you can listen on the go. Read Full
