This is an Impact Pricing Blog published on August 17, 2026, turned into an audio podcast so you can listen on the go. Read Full
What happens when competitors offer for free what you charge for? Yvonne Pop, Director of Global Markets Pricing and Monetization at eBay, shares how eBay
CFOs hate losing money on a customer. When the usage report shows an account costing more in compute than it pays, the reaction comes fast:
This is an Impact Pricing Blog published on August 10, 2026, turned into an audio podcast so you can listen on the go. Read Full
What happens when AI changes what software can do faster than companies can figure out how to charge for it? Rob Litterst is co-founder of
This is an Impact Pricing Blog published on August 3, 2026, turned into an audio podcast so you can listen on the go. Read Full
What if the biggest obstacle to pricing transformation isn’t the pricing strategy itself, but getting people to change? Anna Fastishevskaya leads commercial finance and pricing
A few years ago, companies started applying AI to their products and immediately running into pricing problems they couldn’t explain. Per-seat pricing stopped making sense.
This is an Impact Pricing Blog published on July 27, 2026, turned into an audio podcast so you can listen on the go. Read Full
What if your pricing has been quietly leaking margin—and you simply haven’t looked closely enough to find it? John Gilbo is Sales Director for North
