#759: Blogcast: Designing Hybrid and Evolving Pricing Models for AI
January 16, 2026
This is an Impact Pricing Blog published on November 10, 2025, turned into an audio podcast so you can listen on the go. Read Full
Tag: pricing strategy
AI Didn’t Kill Per-User Pricing. It Exposed It.
January 12, 2026
AI did not break per-user pricing. It revealed that per-user pricing never made sense in the first place. For years, SaaS companies leaned on per-seat
#758: How AI Is Changing Buying Behavior—and Why Value Still Wins with Mike Wilkinson
January 12, 2026
Mike Wilkinson, founder of Axia Value Solutions, joins Mark Stiving to explore how AI is fundamentally changing buying behavior—and why this shift exposes weak value
#757: Blogcast: Pricing AI: Evaluating Pricing Metrics
January 9, 2026
This is an Impact Pricing Blog published on November 3, 2025, turned into an audio podcast so you can listen on the go. Read Full
Price Is the Tradeoff
January 5, 2026
When deals stall or fall apart, price is usually blamed. The number is too high. The budget isn’t there. Procurement pushed back. Finance couldn’t justify
#756: Who’s Accountable When AI Sets the Price? Pricing Governance in the Age of AI with Steven Forth
January 5, 2026
Steven Forth, Managing Partner at Ibbaka and co-creator of Value IQ, joins Mark Stiving to tackle a topic most pricing teams are avoiding: pricing governance
#755: Blogcast: What PE Firms Miss in Pricing Due Diligence
January 2, 2026
This is an Impact Pricing Blog published on October 27, 2025, turned into an audio podcast so you can listen on the go. Read Full
Buyers Don’t Buy Features
December 29, 2025
Buyers trade money for value, not features. Features describe what a product does. Value explains why a buyer would give up money for it. Confusing
#754: Why Flipping “Good, Better, Best” Can Increase Revenue by 10% with Michael Mansard
December 29, 2025
Michael Mansard, Principal Director of Subscription Strategy at Zuora, joins Mark Stiving to challenge one of pricing’s most accepted conventions: the order of good, better,
#753: Blogcast: How to Define Powerful Market Segments
December 26, 2025
This is an Impact Pricing Blog published on October 20, 2025, turned into an audio podcast so you can listen on the go. Read Full
