Impact Pricing Podcast
Blogcast #43: Don’t Confuse Your Buyers
This is an Impact Pricing Blog published on January 19, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #48: Small Improvement
I’m going to try to do a little math with you on this podcast, and imagine we have a company that normally makes a hundred
Ep162: Pricing People: The Connector Between Finance, Marketing, and Sales with Anne Warren
Anne Warren is the Senior Director of Global Pricing at Shure – an appliances, electrical, and electronics manufacturing company that produces best-in-class audio products with
Blogcast #42: Willingness to Accept
This is an Impact Pricing Blog published on January 12, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #47: Creating Value
When we think about pricing, typically we have a product in hand and we say, how much does our customer value this? How much are
Ep161: What is a Value Chain, Why is It Important, and How Does It Impact Value Pricing with Shantanu Basu
Shantanu Basu is currently the Senior Director of Go-To Marketing Strategy and Operations at Tanium. He was Director of Strategy and Operations at Intel for
