#793: Buyer Insight: If Buyers Can’t Explain It, You’ve Not Sold It
May 12, 2026
This is an Impact Pricing Blog published on March 2, 2026, turned into an audio podcast so you can listen on the go. Read Full
Tag: Accelerate Your Subscription Business
#792: The Four Conversations That Change How Buyers Decide with Blair Enns
May 11, 2026
Blair Enns is the founder of Win Without Pitching, author of The Four Conversations, and co-host of the 2Bobs podcast. He helps experts, agencies, and
#791: Buyer Insight: Why AI Is Making SaaS Metrics Grow Up
May 8, 2026
This is an Impact Pricing Blog published on February 23, 2026, turned into an audio podcast so you can listen on the go. Read Full
#790: Why the Same Product Shouldn’t Have One Price (And What to Do Instead) with Bobby Moesta
May 3, 2026
Bobby Moesta is the President & CEO of The Re-Wired Group, where he helps companies understand why customers buy.He is the co-creator of Jobs to
#789: Buyer Insight: Credits Are Both Billing and Currency and That’s the Problem
May 1, 2026
This is an Impact Pricing Blog published on February 16, 2026, turned into an audio podcast so you can listen on the go. Read Full
#788: How to Change Prices and Predict Them Without Guessing with Felix Hoffmann
April 27, 2026
Felix Hoffmann is the CEO of 7Learnings, where he helps companies move from intuition-based pricing to predictive, data-driven pricing systems. He previously led pricing optimization
#787: Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI
April 24, 2026
This is an Impact Pricing Blog published on February 9, 2026, turned into an audio podcast so you can listen on the go. Read Full
#786: “How Would You Like to Pay?” Rethinking Pricing Strategy with Mark Walker
April 20, 2026
Mark Walker, CEO at Nue.io, helps companies design pricing models that align with how customers actually experience value—across usage, subscriptions, and hybrid approaches. In this
#785: Buyer Insight: The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard
April 17, 2026
This is an Impact Pricing Blog published on February 2, 2026, turned into an audio podcast so you can listen on the go. Read Full
#784: Gap Selling: Why Price Depends on the Problem You Solve with Keenan
April 13, 2026
Keenan is the founder and CEO of A Sales Growth Company, where he helps organizations move beyond product-driven selling and into problem-centric sales strategies. He’s
