#801: Buyer Insight: Why More Features Make It Harder to Buy
June 12, 2026
This is an Impact Pricing Blog published on March 30, 2026, turned into an audio podcast so you can listen on the go. Read Full
Tag: pricing metrics
#800: The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley
June 8, 2026
Jenny Millar is the CEO and Founder of Untapped Pricing, and Ann Padley is a Senior Strategy Consultant at Untapped Pricing. Together, they are the
#799: Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?
June 5, 2026
This is an Impact Pricing Blog published on March 23, 2026, turned into an audio podcast so you can listen on the go. Read Full
#798: Why Buyers Don’t Buy When They’re Convinced — They Buy When They Can Predict with Todd Caponi
June 1, 2026
Todd Caponi is the author of The Transparency Sale, The Transparency Sales Leader, and The Four Levers of Negotiating. He advises revenue teams on decision
#797: Buyer Insight: Buyers Are Rational, It’s the Sellers That Aren’t
May 29, 2026
This is an Impact Pricing Blog published on March 16, 2026, turned into an audio podcast so you can listen on the go. Read Full
#796: AI Agents, Zero Humans, and the End of SaaS Per-Seat Pricing with Ajit Ghuman
May 25, 2026
Ajit Ghuman is the co-founder of Monetizely, former VP of Product at Segment, and author of Price to Scale. In this episode, Ajit breaks down
#795: Buyer Insight: Credits Trade Clarity for Flexibility
May 22, 2026
This is an Impact Pricing Blog published on March 9, 2026, turned into an audio podcast so you can listen on the go. Read Full
#794: Your Customers Don’t Care About AI (And That’s Your Pricing Problem) with Dan Balcauski
May 18, 2026
Dan Balcauski is the founder of Product Tranquility, where he helps B2B SaaS companies improve pricing, packaging, and monetization strategy. In this episode, Dan breaks
#793: Buyer Insight: If Buyers Can’t Explain It, You’ve Not Sold It
May 15, 2026
This is an Impact Pricing Blog published on March 2, 2026, turned into an audio podcast so you can listen on the go. Read Full
#792: The Four Conversations That Change How Buyers Decide with Blair Enns
May 11, 2026
Blair Enns is the founder of Win Without Pitching, author of The Four Conversations, and co-host of the 2Bobs podcast. He helps experts, agencies, and
