Impact Pricing Podcast
Ep168: Behavioral Economics: The Psychological Side of Pricing, the Secret Sauce to More Sales with Gerald Smith
Gerald Smith is a Professor of Marketing at Boston College. He’s been a Pricing Consultant with Strategic Pricing Group and Monitor Group since 1987. Gerald
Blogcast #49: Indirect Customer Impact
This is an Impact Pricing Blog published on February 23, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #52: Fixed Costs
This one may be intuitive, may not be intuitive, but it turns out that if your fixed costs change, for whatever reason, if they go
Ep167: Costs, Costs, Costs: How Managerial Decision-Making Impacts Pricing Negotiations with Reginald Tomas Lee
Reginald Tomas Lee is a Professor of Business Analytics at Xavier University in Cincinnati, Ohio. He has a PhD in Mechanical Engineering, and he’s been
Blogcast #48: Direct Customer Impact
This is an Impact Pricing Blog published on February 23, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #51: Price is Fast
It’s true, pricing can have an instantaneous response. I often think of it as the nuclear bomb of marketing mix variables because you can change
