Impact Pricing Podcast
Memecast #47: Creating Value
When we think about pricing, typically we have a product in hand and we say, how much does our customer value this? How much are
Ep161: What is a Value Chain, Why is It Important, and How Does It Impact Value Pricing with Shantanu Basu
Shantanu Basu is currently the Senior Director of Go-To Marketing Strategy and Operations at Tanium. He was Director of Strategy and Operations at Intel for
Memecast #46: Signal of Quality
We all know that price is a signal of quality, but what ends up happening is, over time people learn what the true quality is,
Memecast #45: Reference Prices
There’s a concept in economics, behavioral economics, called reference prices. And reference prices really say our customers have some expectation about what they think they’re
Ep160: Managing Price Changes: Getting the Right Price for Your Products and Services with José Vela
José Vela is the Director of Pricing at Spandex Barcelona, known as one of the leading suppliers of graphics and digital materials worldwide. He
Blogcast #41: Opportunity Costs and Pricing
This is an Impact Pricing Blog published on December 29, 2021, turned into an audio podcast so you can listen on the go. Read Full
