Impact Pricing Podcast
Blogcast #48: Direct Customer Impact
This is an Impact Pricing Blog published on February 23, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #51: Price is Fast
It’s true, pricing can have an instantaneous response. I often think of it as the nuclear bomb of marketing mix variables because you can change
Ep166: Mental Money: Why People Pay $1/Day vs $30 Upfront for a Month’s Purchase with Pedro Piccoli Soares
Pedro Piccoli Soares is currently Senior Executive Manager of AI Pricing at SIXT, a travel arrangement / car rental company that’s known to be
Blogcast #47: Another Netflix Increase
This is an Impact Pricing Blog published on February 16, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #50: Loyal Customers
The whole point of pricing, value-based pricing, is to charge what customers are willing to pay. And almost by definition, loyal customers like us more,
Ep165: Customers Don’t Want to be Sold, They Want You to Help Them Buy: Salespeople’s Role in Value Co-Creation with Duane Dufault
Duane Dufault is currently a Fractional CRO at Forward and is a Strategic Advisor at Abaqus Inc. Before this, he was Fractional VP of Sales
