Impact Pricing Podcast
Memecast #45: Reference Prices
There’s a concept in economics, behavioral economics, called reference prices. And reference prices really say our customers have some expectation about what they think they’re
Ep160: Managing Price Changes: Getting the Right Price for Your Products and Services with José Vela
José Vela is the Director of Pricing at Spandex Barcelona, known as one of the leading suppliers of graphics and digital materials worldwide. He
Blogcast #41: Opportunity Costs and Pricing
This is an Impact Pricing Blog published on December 29, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #44: Fulcrum
As pricing professionals, we really need to be the logical part of the business. Our product lines, they really want higher prices. Sometimes they become emotionally
Ep159: Pricing for Lifetime Value of a Customer with Paul Orlando
Paul Orlando is the Founder of Startups Unplugged and is the author of the book “Growth Units”, a book that makes unit economics straightforward. He
Blogcast #40: Call It Customer Impact!
This is an Impact Pricing Blog published on December 29, 2021, turned into an audio podcast so you can listen on the go. Read Full
