Impact Pricing Podcast
Memecast #52: Fixed Costs
This one may be intuitive, may not be intuitive, but it turns out that if your fixed costs change, for whatever reason, if they go
Ep167: Costs, Costs, Costs: How Managerial Decision-Making Impacts Pricing Negotiations with Reginald Tomas Lee
Reginald Tomas Lee is a Professor of Business Analytics at Xavier University in Cincinnati, Ohio. He has a PhD in Mechanical Engineering, and he’s been
Blogcast #48: Direct Customer Impact
This is an Impact Pricing Blog published on February 23, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #51: Price is Fast
It’s true, pricing can have an instantaneous response. I often think of it as the nuclear bomb of marketing mix variables because you can change
Ep166: Mental Money: Why People Pay $1/Day vs $30 Upfront for a Month’s Purchase with Pedro Piccoli Soares
Pedro Piccoli Soares is currently Senior Executive Manager of AI Pricing at SIXT, a travel arrangement / car rental company that’s known to be
Blogcast #47: Another Netflix Increase
This is an Impact Pricing Blog published on February 16, 2022, turned into an audio podcast so you can listen on the go. Read Full
