Impact Pricing Podcast

#496: Pricing Table Topics: Ace of Spades – Pricing Captures Value

This one is the Ace of Spades from the Impact Pricing card deck. 

First, companies really do exist to create value for customers. 

Think about what you do as a business. Everything you do is to get a customer to pay you money. And the only reason a customer would ever pay you money is if you are delivering more value to them than they’re receiving. And so, our entire company needs to be focused on how do we create more value for customers? How do we deliver more value? How do we communicate the value? 

But we spend all this time creating, communicating value, pricing is the one thing that we do that captures the value that we’re able to create and communicate. So, when a buyer chooses to buy our product, they pay the price that we’re asking, and that happens to be the transaction value.

That’s how we capture the value of what we deliver to our customers.

“We spend all this time creating, communicating value, pricing is the one thing that we do that captures the value that we’re able to create and communicate.”

– Mark Stiving

We hope you enjoyed this example of Pricing Table Topics. What you just heard was done without a script. If you want to get better at speaking about pricing and value, grab a deck of our cards, pick a card, read the saying, and then talk for one to two minutes about what that card says. You’ll become a better speaker and expert.

If you have any questions or feedback, please email me, [email protected]

Now, go make an impact.

Connect with Mark Stiving: 

Tags: Accelerate Your Subscription Business, ask a pricing expert, pricing metrics, pricing strategy

Related Podcasts

EXCLUSIVE WEBINAR

Pricing Best Practices:
How Private Equity Can Drive Value Without Compromising Relationships

Don't miss out on this opportunity to enhance your pricing approach and drive increased value.

Our Speakers

Mark Stiving, Ph.D.

CEO at Impact Pricing

Alexis Underwood

Managing Director at Wynnchurch Capital, L.P.

Stephen Plume

Managing Director of
The Entrepreneurs' Fund