Impact Pricing Podcast

#462: Pricing Table Topics: 4 of Diamonds – Walking Away from a Negotiation Takes Guts

This one is the 4 of Diamonds from the Selling Value card deck. 

Wow, walk away from a negotiation, ouch! We’re essentially saying, “No, we’re not going to negotiate anymore. Take the deal that we’ve given you or not. Totally up to you.” And what happens when we do this? 

First off, we’re at risk of losing the deal, and that’s painful. Especially, if you’re in sales and you’re paid to get revenue. You’ve got to meet a quota, your commission comes from that. But it turns out, from a company perspective, oftentimes that’s a really smart thing to do. 

First off, maybe it’s the wrong customer for you. Maybe they need a deep, deep discount because they really don’t get the value from your product that they should be getting. Or maybe that they’re just negotiating and if you walk away, they come back and say, “Okay, we’ll take it.” And so, now you’ve made the sale.

“Even if you win more deals with lower prices, you probably make less margin and less profit.”

– Mark Stiving

Or, what if you even lose the deal? But because you lost that deal, word gets out, especially to channel partners, other salespeople, we’re not willing to accept a deal below this specific price. And now everybody’s working harder to sell value and make sure that we get the prices that we actually deserve. 

This is hard. But if you end up losing deals because you walk away, my recommendation is track the profitability of the deals if you would’ve won them at this lower price and compare that to the profitability of the deals you win because you didn’t lower the price. And even if you win more deals with lower prices, you probably make less margin and less profit.

We hope you enjoyed this example of Pricing Table Topics. What you just heard was done without a script. If you want to get better at speaking about pricing and value, grab a deck of our cards, pick a card, read the saying, and then talk for one to two minutes about what that card says. You’ll become a better speaker and expert.

If you have any questions or feedback, please email me, [email protected]

Now, go make an impact.

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Tags: Accelerate Your Subscription Business, ask a pricing expert, pricing metrics, pricing strategy

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