The Single Perfect Price
February 24, 2025
You can listen to the full audio version of this blog we call — Blogcast. Everybody struggles to set prices. You are not alone. But it
Tag: value
The Secret to Using AI in Pricing: Ask Expert Questions
February 17, 2025
You can listen to the full audio version of this blog we call — Blogcast. If you’re like me, you’re afraid of missing out on the
The Psychology of Price Increases: Why a Two-Stage Approach Might Work
February 10, 2025
You can listen to the full audio version of this blog we call — Blogcast. As a guest on the Impact Pricing Podcast, Mark Peacock, described
Stop Thinking of Rebates as Discounts — Here’s What They Really Do
February 4, 2025
You can listen to the full audio version of this blog we call — Blogcast. I recently interviewed Mark Gilham for the Impact Pricing podcast and
Overcoming FUD: How to Reduce Fear, Uncertainty, and Doubt in Pricing
January 27, 2025
You can listen to the full audio version of this blog we call — Blogcast. The phrase Fear, Uncertainty, and Doubt (FUD) may have been invented
Sam Altman Was Right!
January 20, 2025
You can listen to the full audio version of this blog we call — Blogcast. I’ve read several articles and posts from pricing professionals arguing that
The Last Mile of Pricing
January 13, 2025
You can listen to the full audio version of this blog we call — Blogcast. I had a fascinating conversation with a potential customer this week.
Understanding Context: 4 Key Factors That Influence Customer Willingness to Pay
January 6, 2025
You can listen to the full audio version of this blog we call — Blogcast. As we focus more on Context Driven Pricing, it’s important to
Dynamic vs. Stable Context: A Framework for Smarter Pricing
December 23, 2024
You can listen to the full audio version of this blog we call — Blogcast. The first tenet of Context Driven Pricing is that Willingness to
Value Drivers vs. Value Tables: When to Go Broad and When to Be Specific
December 16, 2024
You can listen to the full audio version of this blog we call — Blogcast. During a recent podcast recording, Daniel Cho of Philips Healthcare gave
