Listen to Your Market, then Think
January 18, 2024
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for value. This is my first principle
Tag: value
Three Types of B2B Value
December 28, 2023
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for Value. In B2B, value is measured
Why Your Salespeople Don’t Sell Value
December 21, 2023
You can listen to the full audio version of this blog we call — Blogcast. The answer is obvious. They don’t know the value of
Growth Comes from Value
December 14, 2023
You can listen to the full audio version of this blog we call — Blogcast. There are only two ways to increase your revenue (and
System 1 and System 2 Value
November 2, 2023
You can listen to the full audio version of this blog we call — Blogcast. Daniel Kahneman, in his book Thinking Fast and Slow, described
Lessons from Amazon’s Nessie
October 12, 2023
You can listen to the full audio version of this blog we call — Blogcast. “Amazon Used Secret ‘Project Nessie’ Algorithm to Raise Prices,” blares
Learning from iPhone Pricing
September 21, 2023
You can listen to the full audio version of this blog we call — Blogcast. Apple recently announced its new iPhone 15. Here is their
Two Ways to Grow Revenue
September 7, 2023
You can listen to the full audio version of this blog we call — Blogcast. There are only two ways your company can grow. Win
The First Principle of Pricing
September 1, 2023
You can listen to the full audio version of this blog we call — Blogcast. I have a ton of thoughts swirling in my head
Defining Value
August 10, 2023
You can listen to the full audio version of this blog we call — Blogcast. Value is ambiguous. People think they know what they mean
