Tag: value

Impact Pricing - System 1 and System 2 Value

System 1 and System 2 Value

Daniel Kahneman, in his book Thinking Fast and Slow, described system 1 and system 2 thinking.  System 1 thinking is fast thinking.  It’s responsive.  It’s

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Impact Pricing - Lessons from Amazon’s Nessie

Lessons from Amazon’s Nessie

“Amazon Used Secret ‘Project Nessie’ Algorithm to Raise Prices,” blares a Wall Street Journal Headline.  Of course, I had to read it.  The implication in

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Impact Pricing - Learning from iPhone Pricing

Learning from iPhone Pricing

Apple recently announced its new iPhone 15.  Here is their new pricing and how it compares to the iPhone 14 pricing:  Several articles justified the

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Impact Pricing - Two Ways to Grow Revenue

Two Ways to Grow Revenue

There are only two ways your company can grow.  Win new customers and get more money from your current customers.   I know, Captain Obvious.  But

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Impact Pricing - Defining Value

Defining Value

Value is ambiguous.  People think they know what they mean when they say it, but it has so many different meanings.  A couple of years

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Impact Pricing - Why Do They Buy?

Why Do They Buy?

Last week I had the pleasure of working with a company whose CEO had been to a pricing bootcamp and asked me to do a

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Impact Pricing - It’s Too Expensive!

It’s Too Expensive!

One reason people don’t buy from us is because they think our product is too expensive. Maybe they are right … for them. Maybe they

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Impact Pricing - New Book Title?

Next Book Title?

Two weeks ago I asked for your help.  Pricing people do much more than pricing, and I want to write a book to describe it. 

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