Tag: value

Impact Pricing - Another Ridiculous Fee

Another Ridiculous Fee

    Companies get to do whatever they want.  Buyers just decide whether or not to buy from them.   I was sitting in Las Vegas,

Read More

A Nespresso Price Increase

As a Nespresso customer, I recently received this email announcing a price increase.    Dear Valued Nespresso Customer,  We want to inform you that beginning

Read More

What Selling Value Means

Value has many meanings.  So, selling value can also be ambiguous.  As I talk with sales professionals about selling value, they often bring up the

Read More

The Strategic Hot Dog

When running a pricing organization, I recall salespeople coming back to HQ to justify a deep discount for a customer.  The #1 claim, “They are

Read More