System 1 and System 2 Value
November 2, 2023
Daniel Kahneman, in his book Thinking Fast and Slow, described system 1 and system 2 thinking. System 1 thinking is fast thinking. It’s responsive. It’s
Tag: value
Lessons from Amazon’s Nessie
October 12, 2023
“Amazon Used Secret ‘Project Nessie’ Algorithm to Raise Prices,” blares a Wall Street Journal Headline. Of course, I had to read it. The implication in
Learning from iPhone Pricing
September 21, 2023
Apple recently announced its new iPhone 15. Here is their new pricing and how it compares to the iPhone 14 pricing: Several articles justified the
Two Ways to Grow Revenue
September 7, 2023
There are only two ways your company can grow. Win new customers and get more money from your current customers. I know, Captain Obvious. But
The First Principle of Pricing
September 1, 2023
I have a ton of thoughts swirling in my head that I want to organize and put on paper to communicate the power of value
Defining Value
August 10, 2023
Value is ambiguous. People think they know what they mean when they say it, but it has so many different meanings. A couple of years
Pricing, Usage, and Value Metrics
July 27, 2023
A “pricing metric” is what you charge for. Think of it as what you put on the invoice or receipt. All companies (with revenue) have
Why Do They Buy?
July 20, 2023
Last week I had the pleasure of working with a company whose CEO had been to a pricing bootcamp and asked me to do a
It’s Too Expensive!
July 13, 2023
One reason people don’t buy from us is because they think our product is too expensive. Maybe they are right … for them. Maybe they
Next Book Title?
July 6, 2023
Two weeks ago I asked for your help. Pricing people do much more than pricing, and I want to write a book to describe it.
