Don’t Confuse Your Buyers
January 19, 2022
First, I’m sorry this story may sound like I’m bragging. I’m not. The lesson is important. A client created a fabulous new software product and wanted help
Tag: pricing strategy
Memecast #41: Costs Don’t Drive Pricing
January 19, 2022
Costs don’t drive pricing, willingness to pay drives prices. I remember 1989. Yes. I’m that old? I was selling automatic test equipment to the semiconductor
Ep156: Pricing Analytics as the Key to Optimize Your Revenue Journey with Mark Stouse
January 17, 2022
Mark Stouse is the Chairman and CEO of Proof Analytics. He was 2020’s Top 10 Most Influential Analytics Leaders. He was also CMO/CCO at Honeywell
Blogcast #37: The Power of Procurement Matters
January 14, 2022
This is an Impact Pricing Blog published on December 8, 2021, turned into an audio podcast so you can listen on the go. Read Full
Willingness to Accept
January 12, 2022
The most important concept driving pricing is Willingness to Pay. If we knew the precise value for each customer, our pricing could be perfect. Of course,
Memecast #40: Everybody Affect Value
January 12, 2022
Every single customer touch point customers are evaluating us. They’re saying that was a good experience. That was a bad experience. If we mess up
Ep155: Four Pillars of Pricing: How to Become More Efficient in Pricing with Vikas Pal Boaddh
January 10, 2022
Vikas Pal Boaddh is the Senior Strategic Marketing and Pricing Leader at Honeywell. He started out as a Software Engineer but has switched careers after
Blogcast #36: Value Based Mindset is Hard for an Organization
January 7, 2022
This is an Impact Pricing Blog published on December 1, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #39: Pricing is Hard
January 5, 2022
Yes, pricing is really hard. I personally find it frustrating when I look at companies, doesn’t matter the size of the company where they’re focused
Ep154: Unlocking the Power of Pricing Analytics to Optimize Your Pricing with Kevin Coppinger
January 3, 2022
Kevin Coppinger is currently the Director of Analytics in Ferrellgas. He is passionate about leading groups that turn large data into an asset, providing
