Memecast #47: Creating Value
February 23, 2022
When we think about pricing, typically we have a product in hand and we say, how much does our customer value this? How much are
Tag: pricing strategy
Ep161: What is a Value Chain, Why is It Important, and How Does It Impact Value Pricing with Shantanu Basu
February 21, 2022
Shantanu Basu is currently the Senior Director of Go-To Marketing Strategy and Operations at Tanium. He was Director of Strategy and Operations at Intel for
Memecast #46: Signal of Quality
February 18, 2022
We all know that price is a signal of quality, but what ends up happening is, over time people learn what the true quality is,
Memecast #45: Reference Prices
February 16, 2022
There’s a concept in economics, behavioral economics, called reference prices. And reference prices really say our customers have some expectation about what they think they’re
Ep160: Managing Price Changes: Getting the Right Price for Your Products and Services with José Vela
February 14, 2022
José Vela is the Director of Pricing at Spandex Barcelona, known as one of the leading suppliers of graphics and digital materials worldwide. He
Blogcast #41: Opportunity Costs and Pricing
February 11, 2022
This is an Impact Pricing Blog published on December 29, 2021, turned into an audio podcast so you can listen on the go. Read Full
You Must Lose on Price
February 9, 2022
If you never lose on price, you are not charging enough! I know, many of you wish you had this problem. But the key here is
Memecast #44: Fulcrum
February 9, 2022
As pricing professionals, we really need to be the logical part of the business. Our product lines, they really want higher prices. Sometimes they become emotionally
Ep159: Pricing for Lifetime Value of a Customer with Paul Orlando
February 7, 2022
Paul Orlando is the Founder of Startups Unplugged and is the author of the book “Growth Units”, a book that makes unit economics straightforward. He
Blogcast #40: Call It Customer Impact!
February 4, 2022
This is an Impact Pricing Blog published on December 29, 2021, turned into an audio podcast so you can listen on the go. Read Full
