Blogcast #49: Indirect Customer Impact
April 8, 2022
This is an Impact Pricing Blog published on February 23, 2022, turned into an audio podcast so you can listen on the go. Read Full
Tag: pricing strategy
Memecast #52: Fixed Costs
April 6, 2022
This one may be intuitive, may not be intuitive, but it turns out that if your fixed costs change, for whatever reason, if they go
Ep167: Costs, Costs, Costs: How Managerial Decision-Making Impacts Pricing Negotiations with Reginald Tomas Lee
April 4, 2022
Reginald Tomas Lee is a Professor of Business Analytics at Xavier University in Cincinnati, Ohio. He has a PhD in Mechanical Engineering, and he’s been
Blogcast #48: Direct Customer Impact
April 1, 2022
This is an Impact Pricing Blog published on February 23, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #51: Price is Fast
March 30, 2022
It’s true, pricing can have an instantaneous response. I often think of it as the nuclear bomb of marketing mix variables because you can change
Ep166: Mental Money: Why People Pay $1/Day vs $30 Upfront for a Month’s Purchase with Pedro Piccoli Soares
March 28, 2022
Pedro Piccoli Soares is currently Senior Executive Manager of AI Pricing at SIXT, a travel arrangement / car rental company that’s known to be
Blogcast #47: Another Netflix Increase
March 25, 2022
This is an Impact Pricing Blog published on February 16, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #50: Loyal Customers
March 23, 2022
The whole point of pricing, value-based pricing, is to charge what customers are willing to pay. And almost by definition, loyal customers like us more,
Ep165: Customers Don’t Want to be Sold, They Want You to Help Them Buy: Salespeople’s Role in Value Co-Creation with Duane Dufault
March 21, 2022
Duane Dufault is currently a Fractional CRO at Forward and is a Strategic Advisor at Abaqus Inc. Before this, he was Fractional VP of Sales
Blogcast #46: You Must Lose on Price
March 18, 2022
This is an Impact Pricing Blog published on February 9, 2022, turned into an audio podcast so you can listen on the go. Read Full
