#445: Blogcast: Nobody Cares About Your Product
May 26, 2023
This is an Impact Pricing Blog published on April 20, 2023, turned into an audio podcast so you can listen on the go. Read Full
Tag: pricing strategy
Quick and Dirty Pricing Research
May 25, 2023
My go-to pricing research method for learning how much buyers are willing to pay is Van Westendorp’s Price Sensitivity Meter. (There is a plethora of
#444: Pricing Table Topics: 5 of Hearts – Blame Costs When You Increase Prices
May 24, 2023
This one is the 5 of Hearts from the Selling Value card deck. It’s true, customers hate price increases. Heck, I get an annual price
#443: Interdepartmental Cooperation as Key to Developing an Unbeatable Pricing Strategy with Darlene Nordstrom
May 22, 2023
Darlene Nordstrom is an accomplished pricing professional with experience in developing and implementing worldwide software pricing and licensing strategies spanning traditional on premise, cloud
#442: Blogcast: Lessons from a Cute Story
May 19, 2023
This is an Impact Pricing Blog published on April 13, 2023, turned into an audio podcast so you can listen on the go. Read Full
What if They Find Out?
May 18, 2023
The question that comes up EVERY time I teach price segmentation: “What if one customer finds out another got a better price?” Think about how you
#441: Pricing Table Topics: 5 of Spades – Value Tables
May 17, 2023
This one is the 5 of Spades from the Selling Value card deck. A value table consists of four columns: the solution, the problem, the
#440: Association Pricing: Leveraging Value as the Driving Force for Pricing Success with Michael Tatonetti
May 15, 2023
Michael Tatonetti is the Founder and CEO of Pricing for Associations. He is also a Pricing and Value Speaker and Consultant and a Certified
#439: Blogcast: You Have the Curse of Knowledge
May 12, 2023
This is an Impact Pricing Blog published on April 6, 2023, turned into an audio podcast so you can listen on the go. Read Full
#438: Pricing Table Topics: 6 of Diamonds – Possess Acumen About Your Buyer’s Business
May 10, 2023
This one is the 6 of Diamonds from the Selling Value card deck. If you are having value conversations, you’re focusing on, what’s the problem
