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Impact Pricing Podcast

#587: Blogcast: A Value Perception Gap

This is an Impact Pricing Blog published on March 21, 2024, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/a-value-perception-gap/

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Tags: Accelerate Your Subscription Business, ask a pricing expert, pricing metrics, pricing strategy
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Mark Stiving

Mark is a pricing expert who helps companies understand value, how to create it, communicate it and capture it. He has a PhD from U.C. Berkeley and an MBA from Santa Clara University, plus 25+ years pricing experience. As an educator, speaker and coach, Mark applies innovative, value-based pricing strategies to guide growth and increase profits for large and small companies.
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