The Single Perfect Price
February 24, 2025
Everybody struggles to set prices. You are not alone. But it turns out that there really is a single perfect price. That price is (drumroll
Tag: pricing strategy
#667: Mastering Value Conversations: Turning Customer Insights into Profits with Ed Arnold
February 24, 2025
Ed Arnold works with B2B companies to develop their value-based pricing strategies. His specialty is translating a company’s competitive advantage into a viable customer value
#666: Blogcast: Value Drivers vs. Value Tables: When to Go Broad and When to Be Specific
February 21, 2025
This is an Impact Pricing Blog published on December 16, 2024, turned into an audio podcast so you can listen on the go. Read Full
The Secret to Using AI in Pricing: Ask Expert Questions
February 17, 2025
If you’re like me, you’re afraid of missing out on the power of AI. It can do so much, but what should we do with
#665: The Future of AI Monetization: Trends and Challenges with Steven Forth
February 17, 2025
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. In this episode, Steven shares the potential commoditization of AI
#664: Blogcast: Unlocking Portfolio Value Through Strategic Price Increases
February 14, 2025
This is an Impact Pricing Blog published on December 9, 2024, turned into an audio podcast so you can listen on the go. Read Full
The Psychology of Price Increases: Why a Two-Stage Approach Might Work
February 10, 2025
As a guest on the Impact Pricing Podcast, Mark Peacock, described an interesting price increase strategy which I hadn’t heard of before: a two-stage communication
#663: Smart Pricing Strategies that Drive Growth and Maximize Profit with Joshua Lowe
February 10, 2025
Joshua Lowe is a solution-focused pricing professional with a proven track record in pricing (10 years) and pricing transformation (3+ years). He also has an
#662: Blogcast: What Is Value?
February 7, 2025
This is an Impact Pricing Blog published on December 2, 2024, turned into an audio podcast so you can listen on the go. Read Full
#661: Navigating the Complexities of Healthcare Pricing and Technology Integration with Dave Brown
February 3, 2025
Dave Brown is a CEO / Founder of QiiQ Healthcare which is developing an AI assistant for healthcare workers, to invigorate the deep sense of
