The pricing traditions of software and hardware companies have been set for sometime. The main pricing-related difference between hardware and software is the incremental cost
The most common order in which a company prices goes something like this: come up with a brilliant product idea, create the product, then put
CFOs should be ideal people to drive pricing, but they usually aren’t. They are awesome because they care about margin. They build forward looking revenue
Customer lifetime value refers to how much value (or revenue) we could earn from a customer over the duration of their time with us as
Many people I talk with are under the impression if they only knew the right price, they would be doing so much better than they
Vignesh Thiyagarajan has been a strategy and pricing manager at Sears Holding Corporation. And is now doing the same for a large German
Analyzing the $999 Apple Monitor Stand I confess. I don’t watch the Apple announcements. However, one of my readers and frequent commenters, Jim Schibler, sent
Question: Hi Mark, in the high technology industry like semiconductors and electronics, I find it odd that pricing professionals the companies invested in or nurture
Question: The top question could be what is the best pricing model? Centralized, or central led, or decentralized? What are the pros and cons? What
Question: Hi Mark, I am very interested in your field. I’m currently in charge of pricing and analysis. I’m facing a challenge in making my
