Pricing During Supply Constraints
November 3, 2021
Jay Leno used to say on a Dorito’s commercial, “Crunch all you want, we’ll make more.” But what if they can’t make more? As I write
Tag: pricing skills
The Price/Value Tradeoff
October 27, 2021
Buyers only buy when they perceive the value is higher than the price. If you don’t have enough buyers, either your price is too high or
Why AWS Can Sell Credits
October 14, 2021
Last week I wrote that it’s a bad idea to use credits as your pricing metric. They are confusing and unpredictable so your buyers don’t like
Don’t Sell “Credits”
October 7, 2021
Many very successful companies have been pricing by the “credit.” A credit is a metric they made up. It’s usually some representation of the amount of
Messaging a Price Increase
September 8, 2021
From a reader: Hi Mark I hope you are well! I am looking for messaging to use when announcing a price increase. Can you please point
The Cost of Win Keep Grow
September 1, 2021
Bessemer Ventures has a mini pricing course that I’ve been taking. (Yes, I still study pricing and different perspectives.) In lesson 5 they have a chart
Failed to Keep
August 25, 2021
My dad died in January and since then I have been checking his email accounts. (I’m the executor of his will and don’t want anything to
Pricing When Costs Go Up
August 18, 2021
Costs don’t drive pricing. Willingness to pay drives pricing. Fixed costs never matter to pricing. Variable costs barely matter to pricing. These are truths. However, costs
Price Moves During Market Shocks
August 11, 2021
From a podcast listener: Mark, hello. I just recently started listening to a couple of your podcasts and enjoy hearing various commentaries on the world
I Hate Loss Aversion
July 28, 2021
I just got an email from Starbucks Rewards with the headline, “Some of your Stars are expiring.” My first reaction was to figure out when
