Blogcast #21: Price Moves During Market Shocks
September 17, 2021
This is an article published on August 11, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here:
Tag: pricing metrics
Memecast #24: Business is NOT a Zero-Sum Game
September 15, 2021
First, a zero-sum game essentially means the size of the pie is fixed. If we have a pie there and you get to cut it
Ep138: Benchmarking Competitors’ Prices: Is It Worth the Effort with Monica Sinha
September 13, 2021
Monica Sinha is a Price Benchmarking Lead and Senior Manager at Capgemini. She has over 15 years of experience in the Finance sector which includes
Blogcast #20: Disney Understands Value
September 10, 2021
This is an article published on August 6, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here:
Messaging a Price Increase
September 8, 2021
From a reader: Hi Mark I hope you are well! I am looking for messaging to use when announcing a price increase. Can you please point
Memecast #23: Create Real Value with Differentiation
September 8, 2021
When we think about how our buyers decide. Oftentimes they’re deciding, am I going to buy your product? Or am I going to buy a
Ep137: Setting Prices Using the World’s Best Buyer Persona with Stormie Andrews
September 6, 2021
Stormie Andrews is the president of Yokel Local. He is a licensed practitioner of Neuro-Linguistic Programming (NLP), an award-winning author, Forbes contributor, HubSpot contributor, recognized
Blogcast #19: I Hate Loss Aversion
September 3, 2021
This is an article published on June 28, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here:
The Cost of Win Keep Grow
September 1, 2021
Bessemer Ventures has a mini pricing course that I’ve been taking. (Yes, I still study pricing and different perspectives.) In lesson 5 they have a chart
Memecast #22: Your Customers’ Decisions
September 1, 2021
It’s true, we expect we need to know how it is that our buyers are making decisions. In particular, how is it that they use
