Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
June 2, 2025
You can listen to the full audio version of this blog we call — Blogcast. I’ve been struggling to understand the difference between the Jobs to
Tag: pricing metrics
#695: Stop Pricing Like Everyone Else: How to Become 10X More Expensive Than Your Competitors with Alastair Dryburgh
June 2, 2025
Alastair Dryburgh is the Chief Pricing Architect at Intelligent Pricing Architecture and the author of the book “Pricing Genius.” With a background in commercial direction
#694: Blogcast: Price Segmentation at National Parks
May 30, 2025
This is an Impact Pricing Blog published on March 31, 2025, turned into an audio podcast so you can listen on the go. Read Full
#693: Adoption Over Retention: The New AI Pricing Game with Marcos Rivera
May 26, 2025
Marcos Rivera is the founder of Pricing I/O and author of “Street Pricing.” He brings 25 years of pricing experience, including a three-year tenure as
#692: Blogcast: Reasons Why B2B Salespeople Discount
May 23, 2025
This is an Impact Pricing Blog published on March 24, 2025, turned into an audio podcast so you can listen on the go. Read Full
#691: Pricing in the Agent Economy: The Future Beyond Subscriptions with Steven Forth
May 19, 2025
Steven Forth is the Co-founder & CEO of Ibbaka and a recognized expert in generative AI in pricing. With extensive experience in the intersection of artificial
#690: Blogcast: Practical Pricing in a World with Tariffs
May 16, 2025
This is an Impact Pricing Blog published on March 17, 2025, turned into an audio podcast so you can listen on the go. Read Full
Markets don’t segment by industry; Buyers segment by problem.
May 12, 2025
You can listen to the full audio version of this blog we call — Blogcast. When most companies talk about “market segments,” they really mean industries:
#689: Pricing as Language: How It Influences Valuation and Market Perception with Mike Blake
May 12, 2025
Mike Blake is the founder of High Score Strategies, with over 26 years of experience in business valuation and M&A markets. He specializes in advising
#688: Blogcast: Pricing AI: The Rules Haven’t Changed, But Your Strategy Should
May 9, 2025
This is an Impact Pricing Blog published on March 3, 2025, turned into an audio podcast so you can listen on the go. Read Full
