A Price Signaling Example? February 9, 2023 First, let me say, “I don’t know.” What you are about to read is speculation. But, even if my interpretation is incorrect, it’s still a Read More
Pricing Trends in 2023 January 4, 2023 As 2022 comes to a close and we begin 2023, a common question I get is, “What pricing trends will we see in the new Read More
A Nespresso Price Increase December 22, 2022 As a Nespresso customer, I recently received this email announcing a price increase. Dear Valued Nespresso Customer, We want to inform you that beginning Read More
A Price Negotiation Example December 14, 2022 My clients rarely try to negotiate with me, but every once in a while they do. Here is a potential client who did. We had Read More
372: Black Friday and Price Elasticity December 7, 2022 You may know that I am NOT a fan of price elasticity for companies. We just experienced Black Friday, which provides a wonderful example of Read More
An E-Commerce Price Segmentation November 16, 2022 Last week I attended the Subscription Insider conference in New York where I ran into a “product” I had never seen or thought of, but Read More