High Prices and Lost Deals
It pains me to say this, but it’s true: high prices lose sales. As a pricing aficionado, I’m always pushing for higher prices, so it’s
It pains me to say this, but it’s true: high prices lose sales. As a pricing aficionado, I’m always pushing for higher prices, so it’s
Think of two of your customers, very different customers. One of them receives more value than the other. Did you charge that one a higher
Most companies set their pricing strategy early on and rarely revisit it, potentially missing opportunities for greater profitability and market alignment. Choosing the right pricing
I recently disagreed with some colleagues over the words “collusion” and “implicit collusion.” Here are my thoughts. First, collusion is bad. Colluding on price is
Price segmentation is one of the most important and potentially powerful aspects of pricing. It simply means charge different prices for essentially the same thing
Come on down!!! You are the next contestant on the Price is Right! I grew up on this game show. Not that I was any
You can listen to the full audio version of this blog we call — Blogcast. Different buyers are willing to pay different amounts. This is a
You can listen to the full audio version of this blog we call — Blogcast. You want to raise prices, but fear holds you back. This
You can listen to the full audio version of this blog we call — Blogcast. A client recently asked me about adding a credit card
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for value. This is my first principle