Tag: price

Impact Pricing - The 5 How’s

The 5 How’s

You’ve probably heard of the 5 why’s.  It’s a technique used to get to the deeper issues.  Here’s an example:  Prospect: “I want to buy

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Impact Pricing - Learning from iPhone Pricing

Learning from iPhone Pricing

Apple recently announced its new iPhone 15.  Here is their new pricing and how it compares to the iPhone 14 pricing:  Several articles justified the

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Impact Pricing - Price Segmentation through Negotiation

Price Segmentation by Negotiating

If your salespeople negotiate prices with individual customers, you use price segmentation.  The question is, are you using it well?  Price segmentation means charging different

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Impact Pricing - Simplify Your Pricing

Simplify Your Pricing

Confused buyers don’t buy! This is one of my favorite sayings.  Buyers are afraid to make a mistake, so when they’re uncertain, they are less

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