Learning from iPhone Pricing
Apple recently announced its new iPhone 15. Here is their new pricing and how it compares to the iPhone 14 pricing: Several articles justified the
Apple recently announced its new iPhone 15. Here is their new pricing and how it compares to the iPhone 14 pricing: Several articles justified the
One of my favorite pricing tools is a scatter plot. It’s simply a graph of deals with discount on one axis and deal size on
TIOLI stands for Take It Or Leave It. These are markets or customers where you don’t negotiate prices. Retail is TIOLI. You set one price,
If your salespeople negotiate prices with individual customers, you use price segmentation. The question is, are you using it well? Price segmentation means charging different
Confused buyers don’t buy! This is one of my favorite sayings. Buyers are afraid to make a mistake, so when they’re uncertain, they are less
One sales manager said to me, “Our salespeople show up and throw up.” What he was saying is their salespeople have the product pitch down.
My lovely wife occasionally sends me pricing stories she finds. Here is one she found on Pinterest, but you can find this many places on
I first learned about the curse of knowledge in Dan and Chip Heath’s book, Made to Stick. The concept describes a situation in which you
Last year, a reader sent me an article from NPR titled “Inside the rise of ‘stealerships’ and the shady economics of car buying.” Just from
A follower forwarded this Starlink announcement: “The Starlink monthly service for residential customers is changing as follows: $10 increase in areas with limited capacity. New